Question 1

______ refers to how we gather and interpret information from the world around us.

Accepted Answer

A)   Retention
B)   Perception
C)   Attitude
D)   Learning
E)   Lifestyle analysis

Question 2

Carmela Sanchez is planning to buy a pair of running shoes.Recently,she has been noticing more Adidas advertising in magazines.This is an example of ______.

Accepted Answer

A)   a physiological need
B)   dissonance
C)   need satisfaction
D)   selective exposure
E)   a consumer expectation

Question 3

The economists' view of buyers ______.

Accepted Answer

A)   puts a great deal of emphasis on differences in buying behavior related to individual differences among consumers
B)   is based on the idea that consumers value time and select the first alternative they learn about
C)   assumes that consumers always buy the lowest-price alternative
D)   emphasizes psychological variables rather than social influences
E)   None of these answers is correct.

Question 4

Word-of-mouth publicity from opinion leaders can be favorable or unfavorable.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is NOT a social influence in consumer buying?

Accepted Answer

A)   Social class
B)   Beliefs
C)   Family
D)   Reference groups
E)   Culture

Question 6

Many needs are culturally (or socially)learned.

Accepted Answer

A) True 
 B)False

Question 7

The Hierarchy of Needs model suggests that most products must fill more than one need at the same time.

Accepted Answer

A) True 
 B)False

Question 8

Peter Janca noticed during a weekly grocery shopping that 7-Up was on sale.Even though he could have saved money with the 7-Up,Peter bought Mountain Dew because that's the brand his children prefer.Peter was responding to ______.

Accepted Answer

A)   selective exposure
B)   dissonance
C)   marketing influence
D)   social influence
E)   a drive

Question 9

People from different ethnic groups ______.

Accepted Answer

A)   create challenges and not opportunities for marketers
B)   do not play an important role in the American marketplace
C)   may be influenced by very different cultural variables
D)   have common needs
E)   have similar ways of thinking

Question 10

Marketers increasingly hire celebrities and even full-time bloggers to engage consumers in social media discussions about new products.A person who is able to influence followers to try products is a(n) ______.

Accepted Answer

A)   channel captain
B)   consumer advocate
C)   marketer
D)   figurehead
E)   opinion leader

Question 11

Hallmark advertises its gift items with the popular tagline,"When you care enough to send the very best." Here,the marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

A)   Social
B)   Safety
C)   Physiological
D)   Personal
E)   Psychological

Question 12

A young working couple earned $50,000 last year.Of that,they paid $16,000 in taxes and $15,000 in rent,food,insurance and other necessities.Their discretionary income for the year was $______.

Accepted Answer

A)   35,000
B)   50,000
C)   19,000
D)   34,000
E)   15,000

Question 13

Marketers cannot assume that a product that meets consumer needs in one country will do so in another.This is because ______.

Accepted Answer

A)   some people do not have physiological or safety needs
B)   many needs are culturally learned
C)   economic needs do not influence purchases in many regions of the world
D)   the purchase situations may be different
E)   family life cycles may be different

Question 14

Which of the following is NOT an economic need?

Accepted Answer

A)   Dependability in use
B)   Hunger
C)   Economy of use
D)   Convenience
E)   Efficiency in use

Question 15

When Taco Bell shows a large close-up of a chicken taco in a television ad,it is ______.

Accepted Answer

A)   encouraging selective retention
B)   hoping to encourage extensive problem solving by the audience
C)   appealing to the social needs of the audience
D)   appealing to the economic needs of the audience
E)   using a cue to encourage a particular response to the hunger drive

Question 16

The statement "Almond Joy is made with real almonds" is an example of ______.

Accepted Answer

A)   a belief
B)   an intention
C)   an attitude
D)   a cue
E)   None of these alternatives is correct.

Question 17

Ranked from lowest level to highest level,the hierarchy of needs model includes ______.

Accepted Answer

A)   personal, social, safety, and physiological needs
B)   physiological, safety, social, and personal needs
C)   safety, personal, social, and psychological needs
D)   social, personal, safety, and psychological needs
E)   physiological, safety, personal, and social needs

Question 18

In the learning process,______ can be in the form of products,signs,ads,and other stimuli in the environment.

Accepted Answer

A)   reinforcement
B)   responses
C)   signals
D)   retention
E)   cues

Question 19

A busy mom stops at a 7-Eleven store on the way home from work to purchase some bread,milk,and ice cream.What primary economic need is being satisfied by the 7-Eleven?

Accepted Answer

A)   Dependability in use
B)   Economy of purchase
C)   Efficiency in operation
D)   Convenience

Question 20

Which of the following products probably would result in the lowest involvement purchase for most consumers?

Accepted Answer

A)   Paper towels
B)   Summer vacation
C)   CD player
D)   Sweater
E)   Cough syrup

Exam 7: Final Consumers and Their Buying Behavior

Ranked from lowest level to highest level,the hierarchy of needs model includes ______.

Correct AnswerverifiedShow Answer

The Hierarchy of Needs model suggests that most products must fill more than one need at the same time.

Correct AnswerverifiedShow Answer

Hallmark advertises its gift items with the popular tagline,"When you care enough to send the very best." Here,the marketing effort focuses on satisfying what level in the hierarchy of needs?

Correct AnswerverifiedShow Answer

Many needs are culturally (or socially)learned.

Correct AnswerverifiedShow Answer

Which of the following products probably would result in the lowest involvement purchase for most consumers?

Correct AnswerverifiedShow Answer

Word-of-mouth publicity from opinion leaders can be favorable or unfavorable.

Correct AnswerverifiedShow Answer

Which of the following is NOT a social influence in consumer buying?

Correct AnswerverifiedShow Answer

Carmela Sanchez is planning to buy a pair of running shoes.Recently,she has been noticing more Adidas advertising in magazines.This is an example of ______.

Correct AnswerverifiedShow Answer

People from different ethnic groups ______.

Correct AnswerverifiedShow Answer

A young working couple earned $50,000 last year.Of that,they paid $16,000 in taxes and $15,000 in rent,food,insurance and other necessities.Their discretionary income for the year was $______.

Correct AnswerverifiedShow Answer

Peter Janca noticed during a weekly grocery shopping that 7-Up was on sale.Even though he could have saved money with the 7-Up,Peter bought Mountain Dew because that's the brand his children prefer.Peter was responding to ______.

Correct AnswerverifiedShow Answer

Marketers cannot assume that a product that meets consumer needs in one country will do so in another.This is because ______.

Correct AnswerverifiedShow Answer

The economists' view of buyers ______.

Correct AnswerverifiedShow Answer

The statement "Almond Joy is made with real almonds" is an example of ______.

Correct AnswerverifiedShow Answer

A busy mom stops at a 7-Eleven store on the way home from work to purchase some bread,milk,and ice cream.What primary economic need is being satisfied by the 7-Eleven?

Correct AnswerverifiedShow Answer

Which of the following is NOT an economic need?

Correct AnswerverifiedShow Answer

Marketers increasingly hire celebrities and even full-time bloggers to engage consumers in social media discussions about new products.A person who is able to influence followers to try products is a(n) ______.

Correct AnswerverifiedShow Answer

______ refers to how we gather and interpret information from the world around us.

Correct AnswerverifiedShow Answer

When Taco Bell shows a large close-up of a chicken taco in a television ad,it is ______.

Correct AnswerverifiedShow Answer

In the learning process,______ can be in the form of products,signs,ads,and other stimuli in the environment.

Correct AnswerverifiedShow Answer

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