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Firms based in less-developed nations tend to build a lot of extra performance attributes into their products.

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The set of choices the firm offers to its targeted markets is known as the marketing mix.

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The increasing pace of technological change has resulted in a dramatic shortening of product life cycles.

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To overcome cultural barriers, companies should:


A) develop products specifically for each market.
B) focus on universal needs.
C) focus only on international market segments.
D) develop cross-cultural literacy.

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