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Exam 10: Developing New Products and Services

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Question 41

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Explain the difference between consumer goods and business goods.Why are some products difficult to categorize as one or the other? Give an example of a business good,a consumer good,and a good that is difficult to categorize.

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Question 42

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A group of products that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range are referred to as a:

A) product class
B) product mix
C) product line
D) marketing mix

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Question 43

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All of the following activities are involved in the business analysis phase of the new-product process EXCEPT:

Sara Burns is the owner of a company called Spice and was looking for a new product to go with her company's line of food condiments,when a friend suggested combining spices with tea.This is an example of:

Identify and describe the stages in the new-product process.

Polaroid Canada has two major __________ consisting of cameras and film.

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.A hospital that adds valet parking when you visit a family member who is being treated there would be an example of:

Because of the time,cost,and confidentiality problems of test markets,manufacturers often turn to:

The probability that a new product will be a success is greater if each of the following situations exists EXCEPT:

Each of the following describes products that assist directly or indirectly in providing products for resale EXCEPT:

The terms continuous innovation,dynamically continuous innovation,and discontinuous innovation,are classifications based on:

Distribution is most limited with which of the following types of consumer goods?

According to Figure 10-2,column "B" represents a

The main result of poor product protocol,or product definition,is:

Which of the following would most likely be considered a consumer good?

Leona hates carrying a camera with her on vacations.If she only knew of the existence of the 1/2" thick Logitech Pocket Digital camera which easily fits in any pocket.For Leona,the Logitech camera is a(n) :

Sara Burns is the owner of a company called Spice and was looking for a new product to go with her company's line of food condiments,when a friend suggested combining spices with tea.In the _____ stage of the new-product process,spices and tea were turned into a prototype.

In the early 1900s,your great-grandfather probably purchased his first automobile.After years of driving horses and buggies,your great-grandfather got in his new car and drove it into his new garage.Great-grandfather's new automobile was an example of a:

Marketing researchers could ask consumers if they would prefer to serve their children juice in easy-to-open pouches,plastic bottles with screw-on caps,or individual easy-open boxes.When the consumers tell the researcher which package concept they prefer,they are taking part in which stage of the new-product process?

When the University of Guelph decided to offer a totally online MBA program where you never have to visit campus to complete your degree,this would be classified as what type of service innovation?