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Exam 1: Marketing: Customer Value, satisfaction, relationships, and Experiences

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Question 1

Multiple Choice

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When the local municipality announces a water shortage due to the lack of rain in recent weeks,you choose to turn off your automatic sprinkler system.This is an example of:

A) CRM
B) ethics
C) macromarketing
D) social responsibility

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Question 2

Multiple Choice

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Target retail stores use their proprietary REDcard to understand their buyers intimately,and develop favourable long-term perceptions of their buying habits,so Target can offer promotions and products that are more likely for that buyer to purchase at their store.This concept is referred to as:

A) A flexible marketing system
B) A database warehouse
C) Customer relationship management
D) Competitive intelligence

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Question 3

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What kinds of organizations engage in marketing?

The interactive marketing concept refers to:

Customer relationship management (CRM) is most closely related to the _____ era in the evolution of marketing.

Manugistics and i2 Technologies,two top vendors of supply chain management software,have recently launched their own online trading exchange aimed at creating a supply chain for their customers to make distribution of products and ideas easier for all involved.These two organizations hope to benefit from:

Which of the following statements about the marketing concept era is true?

Many environmentally friendly products have been costly to produce,and consumers have not been willing to pay a premium for them.As a result,companies often question if they can be both _____ and competitive.

Based on the initial success of this venture,Wildplay's intent is to continue growth through:

Which of the following activities is the LEAST objectionable from the standpoint of ethics?

Imagine a confectionary company has introduced a new nutty candy bar during the 1930s (the sales era) .How would you expect the company to react if sales of this new candy bar were much lower than expected?

All of the following are examples of an organization marketing a service EXCEPT:

WestJet markets their flights to both businesspeople and consumers,this is an example of:

Rollerblade developed the Junior line of skates that can be modified to fit a child's foot as it grows.The _____ for this product line is children.

Marketing occurs when the transaction takes place.Essential to this process is the idea of exchange.To marketing people,exchange refers to the:

In the movie,The Tin Men,two rival salesmen engaged in a variety of dishonest and unethical practices in order to sell aluminum siding to homeowners.Their job was difficult,in part,because the supply of aluminum siding surpassed the demand for the product and competition was intense.This situation is indicative of the _____ era of business history.

Your father is tired of conventional light beers,and wants something different.Coincidentally,a newly-opened micro-brewery has begun distributing a new organic light beer through local beer stores and liquor stores and it is only slightly more expensive than conventional light beers.Which of the conditions needed for marketing to occur are described in this situation?

Suppose you are a university student taking a full course load,working 15-20 hours per week,and finding it necessary to fund the majority of your tuition and living expenses with a student loan.However,you see an ad for a two-week all-inclusive 'young person' holiday package to a resort in the Caribbean and you would desperately like to purchase a ticket for this vacation.What factor is not likely to prevent you from engaging in a marketing transaction?

If you ever talk to anyone who has flown on Singapore Air,you will no doubt hear that individual praise the food that was served during the flight,the friendliness of the air stewards,and the comfortable surroundings.From this description,you can surmise Singapore Air creates customer value by providing its customers with all of the following except:

Figure: 1-1 -In Figure 1-1,"C" represents a firm's ownership with