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Today,__________ dominate supply chains.


A) large retailers
B) manufacturers
C) government agencies
D) wholesalers
E) distributors

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Off-price retailers can purchase merchandise at one-fifth to one-fourth of the original wholesale prices because they do not ask the suppliers for __________.


A) advertising allowances
B) return privileges
C) markdown adjustments
D) delayed payments
E) All of these

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For retailers,promotion refers to:


A) supply chain communication.
B) the relationship between price and product.
C) the image a store attempts to maintain through their pricing strategy.
D) both their in-store environment and their mass media communications.
E) the seasonal discounts offered to move end-of-season items.

Correct Answer

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Kim wants to maximize sales to the customers who walk into her store.Of the following,Kim will likely focus on:


A) in-store promotions.
B) billboard and other outdoor advertising.
C) supply chain relationships.
D) off-price wholesaling.
E) mass media advertising.

Correct Answer

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Kohl's,JCPenney,and Bloomingdales are examples of:


A) department stores.
B) off-price retailers.
C) discount stores.
D) extreme value stores.
E) category specialist stores.

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Name three kinds of food retailers and five kind of general merchandise retailers.

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Students may choose food retailers from ...

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From the consumer's perspective,what is the major drawback associated with off-price retailers?

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They can never be confident th...

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If a manufacturer wasn't happy with either intensive or exclusive distribution,a logical choice,which incorporates some features from both,would be __________ distribution.


A) moderate
B) compromise
C) luxury
D) evolutionary
E) selective

Correct Answer

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__________ distribution intensity helps a seller to maintain a particular image and control the flow of merchandise into an area.


A) Intensive
B) Endogenous
C) Selective
D) Collective
E) Variable

Correct Answer

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Carol manages a cell phone store and is debating how much personal selling and customer service she should utilize as part of her promotion strategy.What would you recommend and why?

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Personal selling is important for produc...

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In the past,__________ dominated supply chains.


A) retailers
B) manufacturers
C) government agencies
D) wholesalers
E) distributors

Correct Answer

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Describe an extreme value retailer.Where are they often found?

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Dollar General and Family Dollar are the...

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Retailers use __________ to create an atmosphere that will offer a more pleasant shopping experience.


A) music
B) lighting
C) scents
D) color
E) all of these

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__________ are combating competitive pressures by increasing the amount of exclusive and private label merchandise,strengthening customer loyalty programs and expanding their online presence.


A) Convenience stores
B) Department stores
C) Full-line discount stores
D) Extreme value stores
E) Off-price retailers

Correct Answer

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Retailers use __________ to get customers into their stores.


A) in-store promotions
B) specialty product displays
C) supply chain relationships
D) off-price wholesaling
E) mass media advertising

Correct Answer

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Personal selling is particularly important for retailers selling:


A) online services.
B) discount items.
C) products that are complicated or expensive.
D) to younger consumers and in big-box stores.
E) in extreme value retailing.

Correct Answer

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If a food manufacturer had a full range of products,in a number of different containers sizes,which kind of store would the company probably NOT choose as a retailing partner?


A) Conventional supermarket
B) Supercenter
C) Warehouse club
D) Convenience stores
E) The manufacturer could choose any of these as a retailing partner.

Correct Answer

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Jordan directs her salespeople to increase their "share of wallet." Jordan is directing her salespeople to:


A) focus on increasing sales to their best customers.
B) focus on male consumers and not female consumers.
C) sell more store brands and fewer private-label products.
D) become multi-channel salespeople.
E) expand retailing elasticity.

Correct Answer

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What are the three tiers of department stores,and what determines what tier the store is in?

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Student responses should identify high-e...

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In what type of retail situation would the old cliché "location,location,location" be true?

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In markets where consumers cho...

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Showing 41 - 60 of 134

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