Question 1

Brian,an industrial equipment sales rep,purchases a snack to eat on the way to work.He buys lunch while on the road visiting customers,and grabs bread and milk on the way home.Brian probably does the majority of this shopping at a:

Accepted Answer

A)  convenience store.
B)  warehouse club.
C)  conventional supermarket.
D)  drugstore.
E)  category specialist.

Question 2

Consumers visiting __________________ often comment that they feel like they are on a treasure hunt,searching for a bargain.

Accepted Answer

A)  department stores
B)  off-price retailers
C)  discount stores
D)  lower value stores
E)  category specialist stores

Question 3

Generally,the larger and more sophisticated the channel member,the less likely that it will:

Accepted Answer

A)  use intermediaries.
B)  rely on marketing research.
C)  use multi-channel marketing.
D)  use intensive distribution.
E)  be concerned about competitive actions.

Question 4

Dollar General and Family Dollar are examples of full-price discount retailers.

Accepted Answer

A) True 
 B)False

Question 5

Kohl's,JCPenney,and Bloomingdales are examples of:

Accepted Answer

A)  department stores.
B)  off-price retailers.
C)  discount stores.
D)  extreme value stores.
E)  category specialist stores.

Question 6

Benefits of the Internet as a channel include the ability to:

Accepted Answer

A)  personalize offerings and service.
B)  offer a greater selection of products.
C)  expand market presence beyond locations of physical stores.
D)  collect information about how consumers shop for a particular product.
E)  All of these

Question 7

____________________ are subtle forms of promotion that encourage shopping in retailers' stores.

Accepted Answer

A)  Electronic signs
B)  Store credit cards and gift cards
C)  Large stocks of popular national brands
D)  Quick response and just-in-time delivery systems
E)  Extreme value offers and specialty share of the wallet programs

Question 8

Chandra owns a pet sitting service.He recently paid a web developer to build a special version of his company website for use on smart phones.Customers will now be able to easily place orders for pet sitting on their cell phones.This is an example of:

Accepted Answer

A)  m-commerce.
B)  smart retailing.
C)  cell selling.
D)  e-tailing.
E)  channel expansion.

Question 9

Retailing is defined as the set of business activities that:

Accepted Answer

A)  focuses on a firm's core values.
B)  focuses on transactions,but not relationships.
C)  adds value to products and services sold to final consumers.
D)  separates wholesaling from manufacturing.
E)  occurs in brick and mortar space.

Question 10

Because of the way _______________ buy merchandise,customers can never be confident that the same merchandise will be in stock each time they visit the store.

Accepted Answer

A)  department stores
B)  off-price retailers
C)  discount stores
D)  downstream value stores
E)  category specialist stores

Question 11

One product strategy used by retailers to differentiate themselves from competitors is:

Accepted Answer

A)  the use of private label brands.
B)  discount pricing.
C)  removing brand labels from their merchandise offerings.
D)  JIT product delivery.
E)  offering brand name merchandise.

Question 12

Retailers in expensive resort areas often find it difficult to hire quality salespeople.In a situation like this,some retailers augment or even replace the sales and customer service functions with:

Accepted Answer

A)  expanded hours of operation.
B)  continuous use of promotions.
C)  technology.
D)  special attention to placement of products in their stores.
E)  positioning relative to competing firms in the area.

Question 13

Wholesalers sell to all of the following EXCEPT:

Accepted Answer

A)  businesses.
B)  manufacturers.
C)  retailers.
D)  consumers.
E)  industrial users.

Question 14

There are three types of supply chain distribution intensity:

Accepted Answer

A)  intensive,exclusive,and selective.
B)  primary,secondary and tertiary.
C)  administered,vertical,and independent.
D)  global,national,and local.
E)  corporate,contractual,and independent.

Question 15

Carol's Studio,which offers zumba dance classes for all ages,located in a shopping mall is known as a(n) :

Accepted Answer

A)  service retailer.
B)  category specialist.
C)  specialty store.
D)  outlet studio.
E)  small box specialist.

Question 16

Gabriel was importing sweaters made from alpaca.They were exquisitely soft and extremely warm.Once potential customer tried one on,it was almost always sold.Which channel should Gabriel select to reach his potential customers: store or Internet?

Accepted Answer

The store channel,since the so...

Question 17

Off-price retailers specialize in having a consistent line of merchandise available at discount prices.

Accepted Answer

A) True 
 B)False

Question 18

Because many consumers choose stores based on proximity to their workplaces or homes,great locations are:

Accepted Answer

A)  difficult to define.
B)  more important than great products.
C)  always situated near supply chain members.
D)  a competitive advantage that few rivals can duplicate.
E)  almost always locations next to big box discounters.

Question 19

Today,large retailers dictate to their suppliers what should be made.

Accepted Answer

A) True 
 B)False

Question 20

Retailers use _________________ to create an atmosphere that will offer a more pleasant shopping experience.

Accepted Answer

A)  music
B)  lighting
C)  scents
D)  color
E)  all of these

Exam 16: Retailing and Multichannel Marketing

Generally,the larger and more sophisticated the channel member,the less likely that it will:

Correct AnswerverifiedShow Answer

Benefits of the Internet as a channel include the ability to:

Correct AnswerverifiedShow Answer

Because of the way _______________ buy merchandise,customers can never be confident that the same merchandise will be in stock each time they visit the store.

Correct AnswerverifiedShow Answer

Chandra owns a pet sitting service.He recently paid a web developer to build a special version of his company website for use on smart phones.Customers will now be able to easily place orders for pet sitting on their cell phones.This is an example of:

Correct AnswerverifiedShow Answer

Because many consumers choose stores based on proximity to their workplaces or homes,great locations are:

Correct AnswerverifiedShow Answer

Dollar General and Family Dollar are examples of full-price discount retailers.

Correct AnswerverifiedShow Answer

Off-price retailers specialize in having a consistent line of merchandise available at discount prices.

Correct AnswerverifiedShow Answer

Gabriel was importing sweaters made from alpaca.They were exquisitely soft and extremely warm.Once potential customer tried one on,it was almost always sold.Which channel should Gabriel select to reach his potential customers: store or Internet?

Correct AnswerverifiedThe store channel,since the so...View AnswerShow Answer

Kohl's,JCPenney,and Bloomingdales are examples of:

Correct AnswerverifiedShow Answer

Retailers use _________________ to create an atmosphere that will offer a more pleasant shopping experience.

Correct AnswerverifiedShow Answer

Retailing is defined as the set of business activities that:

Correct AnswerverifiedShow Answer

Today,large retailers dictate to their suppliers what should be made.

Correct AnswerverifiedShow Answer

Wholesalers sell to all of the following EXCEPT:

Correct AnswerverifiedShow Answer

Carol's Studio,which offers zumba dance classes for all ages,located in a shopping mall is known as a(n) :

Correct AnswerverifiedShow Answer

There are three types of supply chain distribution intensity:

Correct AnswerverifiedShow Answer

One product strategy used by retailers to differentiate themselves from competitors is:

Correct AnswerverifiedShow Answer

Brian,an industrial equipment sales rep,purchases a snack to eat on the way to work.He buys lunch while on the road visiting customers,and grabs bread and milk on the way home.Brian probably does the majority of this shopping at a:

Correct AnswerverifiedShow Answer

Retailers in expensive resort areas often find it difficult to hire quality salespeople.In a situation like this,some retailers augment or even replace the sales and customer service functions with:

Correct AnswerverifiedShow Answer

____________________ are subtle forms of promotion that encourage shopping in retailers' stores.

Correct AnswerverifiedShow Answer

Consumers visiting __________________ often comment that they feel like they are on a treasure hunt,searching for a bargain.

Correct AnswerverifiedShow Answer

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The store channel,since the so...
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