FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 17: Retailing and Multichannel Marketing

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 41

True/False

Review LaterAdd Note

Review Later

Off-price retailers specialize in having a consistent line of merchandise available at discount prices.

Correct Answer

verified

Show Answer

Question 42

Multiple Choice

Review LaterAdd Note

Review Later

Mira purchased some eyeliner from an Internet-based beauty supply house,and now she often receives online recommendations for other products from the same cosmetics line.These recommendations were probably the result of

A) the purchases she had made.
B) purchases other customers had made that day.
C) manufacturer clearances and overruns.
D) products she may have returned to the company.
E) items the retailer no longer carries.

Correct Answer

verified

Show Answer

Question 43

Multiple Choice

Review LaterAdd Note

Retailing is where marketing

Which of the following strategies is designed to place products in as many outlets as possible?

Today,large retailers dictate to their suppliers what should be made.

While it is relatively easy to offer customers Internet options like a FAQ page and an e-mail address to answer questions,some companies are using an interactive approach to address customers' questions while they are visiting the websites.These firms are using ___________ to provide the customer with enhanced customer service.

Today,retailers like Walmart,Home Depot,and Kroger dictate to their suppliers all of the following EXCEPT

You are a marketer working for a firm that manufactures a wide range of products.Many of your traditional retail outlets are cutting back on the number of products they stock in a store,and you are receiving complaints from customers who cannot find their favorite products.Your firm has developed an efficient operation that makes it possible to continue to expand the number of items you can offer customers.Which channel should be your focus,and why?

Higher-income consumers visiting __________ feel like they are on a treasure hunt,searching for a bargain.

Retailers address the conflict between consumers wanting or needing only one item and manufacturers wanting to produce and ship in quantity by providing

Name three kinds of food retailers and five kind of general merchandise retailers.

Retailers that offer a broad variety of merchandise,limited services and low prices are known as

For brick-and-mortar retailers,when making decisions regarding "place," a key ingredient to success is

Gabriel was importing sweaters made from alpaca.They were exquisitely soft and extremely warm.Once a potential customer tried one on,it was almost always sold.Which channel should Gabriel select to reach his potential customers: store or Internet?

Bertone's Office Supplies has decided to branch out from its existing stores.It plans to start sending out a catalog,and also to sell its products online.Bertone's is adopting:

Which benefits of brick-and-mortar stores cannot be duplicated by the Internet channel?

Of the following,the best example of a category killer is

__________ offer a limited assortment of general merchandise at very low prices and are often found in lower-rent locations.

Retailers use __________ to get customers into their stores.

If you were a marketer who wanted to sell your product to very specific segments,what kind of general merchandise retailer would you select? Why would this be an advantage?