Question 1

One advantage of a retail store that is not shared with an Internet channel is

Accepted Answer

A)   providing meaningful product information.
B)   offering a greater selection of products.
C)   accepting cash payments.
D)   collecting information about how consumers shop.
E)   price matching competitors.

Question 2

Retailers in expensive resort areas often find it difficult to hire quality salespeople.In a situation like this,retailers should consider augmenting or even replacing the sales and customer service functions with

Accepted Answer

A)   expanded hours of operation.
B)   continuous use of promotions.
C)   in-store kiosks or self-checkout lanes.
D)   special attention to product placement in their stores.
E)   variable pricing strategies.

Question 3

As the old cliché claims,the three most important things in retailing are

Accepted Answer

A)   size,location,and convenience.
B)   price,promotion,and place.
C)   location,location,location.
D)   price,price,price.
E)   before,during,and after the sale.

Question 4

The key factor distinguishing retailers from other members of the supply chain is that

Accepted Answer

A)   they sell to consumers,businesses,and government.
B)   they utilize marketing to reach consumers.
C)   they use advertising to generate demand.
D)   they rarely engage in personal selling.
E)   they sell to customers for their personal use.

Question 5

Imagine you are shopping for a specific item (such as a sweater,a toaster,etc.).What type of general merchandise retailer will you first seek? Using a specific item,select one type of general retailer,and in broad terms,describe the breadth and depth of its merchandise,the level of anticipated customer service,and general pricing.

Accepted Answer

Student responses should identify one of...

Question 6

Retailing is the primary activity in all of the following situations except

Accepted Answer

A)   buying and eating a fast-food meal.
B)   transporting pallets of Daisy brand dairy products.
C)   visiting a tile store which sells at wholesale prices.
D)   upgrading an airline ticket at the airport.
E)   purchasing one case of paper for the office at Office Max.

Question 7

Which of the following represents the best reason a manufacturer of high-end products might consider selling products in a warehouse club?

Accepted Answer

A)   There are no high-end shopping centers within a 100-mile radius of the warehouse club.
B)   The warehouse club has a good reputation.
C)   The manufacturer is trying to increase market share.
D)   The manufacturer overestimated demand or has a great deal of returned merchandise from other retailers.
E)   The warehouse club wants to upgrade its image.

Question 8

Kohl's,JCPenney,and Bloomingdale's are examples of

Accepted Answer

A)   department stores.
B)   off-price retailers.
C)   discount stores.
D)   extreme value stores.
E)   category specialist stores.

Question 9

Violet is converting an empty warehouse into an upscale designer clothing store.What recommendations regarding promotion and the overall retail environment would you make to Violet?

Accepted Answer

Answers will vary,but promotions may tak...

Question 10

Full-line discount,category specialist,and specialty stores are all types of __________ retailers.

Accepted Answer

A)   food
B)   general merchandise
C)   price sensitive
D)   limited demand
E)   special appeal

Question 11

Name three kinds of food retailers and five kinds of general merchandise retailers.

Accepted Answer

Students may choose food retailers from ...

Question 12

Effective omnichannel operations require an integrated CRM (customer relationship management)system with a centralized customer data warehouse.

Accepted Answer

A) True 
 B)False

Question 13

Some companies want to get their products into as many outlets as possible,understanding that the more exposure a product gets,the more it will sell.If this is consistent with the company's overall strategy,it will choose __________ distribution.

Accepted Answer

A)   primary
B)   independent
C)   intensive
D)   exclusive
E)   selective

Question 14

When retailers extend their services to the Internet and become omnichannel retailers,they are able to satisfy a broader range of customers' needs and wants.

Accepted Answer

A) True 
 B)False

Question 15

Bertone's Office Supplies has large stores resembling warehouse environments,with racks stocked from floor to ceiling with different types of office supplies.Its assortment of office supplies is the largest in town,and its prices are low.Bertone's is a(n)

Accepted Answer

A)   warehouse club.
B)   extreme value retailer.
C)   off-price retailer.
D)   full-line discount retailer.
E)   category specialist.

Question 16

Retailers' coupons,rebates,and online discounts are types of

Accepted Answer

A)   in-store promotions.
B)   specialty product displays.
C)   pricing promotions.
D)   off-price wholesaling.
E)   traditional media advertising.

Question 17

From the consumer's perspective,what is the major drawback associated with off-price retailers?

Accepted Answer

They can never be confident th...

Question 18

__________ are combating competitive pressures by offering fresh food and healthy fast food,tailoring assortments to local markets,opening locations closer to where consumers work and shop,and adding new services.

Accepted Answer

A)   Warehouse clubs
B)   Supercenters
C)   Convenience stores
D)   Department stores
E)   Extreme value retailers

Question 19

__________ offer a limited assortment of general merchandise at very low prices and are often found in lower-rent locations.

Accepted Answer

A)   Department stores
B)   Off-price retailers
C)   Discount stores
D)   Extreme value retailers
E)   Category specialists

Question 20

Omnichannel retailing has many potential advantages,but it also has challenges.What are they?

Accepted Answer

Integrated CRM,brand image,pricing,and t...

Exam 16: Retailing and Omnichannel Marketing

From the consumer's perspective,what is the major drawback associated with off-price retailers?

Correct Answer
verified
They can never be confident th...
View Answer

Some companies want to get their products into as many outlets as possible,understanding that the more exposure a product gets,the more it will sell.If this is consistent with the company's overall strategy,it will choose __________ distribution.

Correct Answer
verified

Violet is converting an empty warehouse into an upscale designer clothing store.What recommendations regarding promotion and the overall retail environment would you make to Violet?

Correct Answer
verified
Answers will vary,but promotions may tak...
View Answer

__________ are combating competitive pressures by offering fresh food and healthy fast food,tailoring assortments to local markets,opening locations closer to where consumers work and shop,and adding new services.

Correct Answer
verified

Which of the following represents the best reason a manufacturer of high-end products might consider selling products in a warehouse club?

Correct Answer
verified

Correct Answer
verified
Student responses should identify one of...
View Answer

Name three kinds of food retailers and five kinds of general merchandise retailers.

Correct Answer
verified
Students may choose food retailers from ...
View Answer

Retailers in expensive resort areas often find it difficult to hire quality salespeople.In a situation like this,retailers should consider augmenting or even replacing the sales and customer service functions with

Correct Answer
verified

One advantage of a retail store that is not shared with an Internet channel is

Correct Answer
verified

Bertone's Office Supplies has large stores resembling warehouse environments,with racks stocked from floor to ceiling with different types of office supplies.Its assortment of office supplies is the largest in town,and its prices are low.Bertone's is a(n)

Correct Answer
verified

Effective omnichannel operations require an integrated CRM (customer relationship management)system with a centralized customer data warehouse.

Correct Answer
verified

Kohl's,JCPenney,and Bloomingdale's are examples of

Correct Answer
verified

The key factor distinguishing retailers from other members of the supply chain is that

Correct Answer
verified

As the old cliché claims,the three most important things in retailing are

Correct Answer
verified

__________ offer a limited assortment of general merchandise at very low prices and are often found in lower-rent locations.

Correct Answer
verified

Retailers' coupons,rebates,and online discounts are types of

Correct Answer
verified

Retailing is the primary activity in all of the following situations except

Correct Answer
verified

Full-line discount,category specialist,and specialty stores are all types of __________ retailers.

Correct Answer
verified

Omnichannel retailing has many potential advantages,but it also has challenges.What are they?

Correct Answer
verified
Integrated CRM,brand image,pricing,and t...
View Answer

When retailers extend their services to the Internet and become omnichannel retailers,they are able to satisfy a broader range of customers' needs and wants.

Correct Answer
verified

Exam 16: Retailing and Omnichannel Marketing

From the consumer's perspective,what is the major drawback associated with off-price retailers?

Correct AnswerverifiedThey can never be confident th...View AnswerShow Answer

Some companies want to get their products into as many outlets as possible,understanding that the more exposure a product gets,the more it will sell.If this is consistent with the company's overall strategy,it will choose __________ distribution.

Correct AnswerverifiedShow Answer

Violet is converting an empty warehouse into an upscale designer clothing store.What recommendations regarding promotion and the overall retail environment would you make to Violet?

Correct AnswerverifiedAnswers will vary,but promotions may tak...View AnswerShow Answer

__________ are combating competitive pressures by offering fresh food and healthy fast food,tailoring assortments to local markets,opening locations closer to where consumers work and shop,and adding new services.

Correct AnswerverifiedShow Answer

Which of the following represents the best reason a manufacturer of high-end products might consider selling products in a warehouse club?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedStudent responses should identify one of...View AnswerShow Answer

Name three kinds of food retailers and five kinds of general merchandise retailers.

Correct AnswerverifiedStudents may choose food retailers from ...View AnswerShow Answer

Retailers in expensive resort areas often find it difficult to hire quality salespeople.In a situation like this,retailers should consider augmenting or even replacing the sales and customer service functions with

Correct AnswerverifiedShow Answer

One advantage of a retail store that is not shared with an Internet channel is

Correct AnswerverifiedShow Answer

Bertone's Office Supplies has large stores resembling warehouse environments,with racks stocked from floor to ceiling with different types of office supplies.Its assortment of office supplies is the largest in town,and its prices are low.Bertone's is a(n)

Correct AnswerverifiedShow Answer

Effective omnichannel operations require an integrated CRM (customer relationship management)system with a centralized customer data warehouse.

Correct AnswerverifiedShow Answer

Kohl's,JCPenney,and Bloomingdale's are examples of

Correct AnswerverifiedShow Answer

The key factor distinguishing retailers from other members of the supply chain is that

Correct AnswerverifiedShow Answer

As the old cliché claims,the three most important things in retailing are

Correct AnswerverifiedShow Answer

__________ offer a limited assortment of general merchandise at very low prices and are often found in lower-rent locations.

Correct AnswerverifiedShow Answer

Retailers' coupons,rebates,and online discounts are types of

Correct AnswerverifiedShow Answer

Retailing is the primary activity in all of the following situations except

Correct AnswerverifiedShow Answer

Full-line discount,category specialist,and specialty stores are all types of __________ retailers.

Correct AnswerverifiedShow Answer

Omnichannel retailing has many potential advantages,but it also has challenges.What are they?

Correct AnswerverifiedIntegrated CRM,brand image,pricing,and t...View AnswerShow Answer

When retailers extend their services to the Internet and become omnichannel retailers,they are able to satisfy a broader range of customers' needs and wants.

Correct AnswerverifiedShow Answer

Correct Answer
verified
They can never be confident th...
View Answer

Correct Answer
verified

Correct Answer
verified
Answers will vary,but promotions may tak...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Student responses should identify one of...
View Answer

Correct Answer
verified
Students may choose food retailers from ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Integrated CRM,brand image,pricing,and t...
View Answer

Correct Answer
verified