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Exam 4: Marketing Ethics

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Question 1

Multiple Choice

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The sale of products that may damage the environment,the use of sweatshop labor,and the marketing of dangerous products are examples of

A) internal,controllable marketing issues.
B) issues that don't even need to be discussed in ethical firms.
C) marketing issues but not ethical issues.
D) marketing ethical issues.
E) ethical issues but not marketing issues.

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Question 2

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Many corporations are shifting from defined benefit to defined contribution retirement programs.When considering changes to retirement programs,the primary stakeholders are the

A) shareholders.
B) employees.
C) customers.
D) marketing managers.
E) competition.

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Question 3

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New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems with the property.Previously,they were expected only to answer buyers' questions.The new regulation addressed the marketing ethical problem of

The _______ provides a detailed,multipronged "Statement of Ethics" that can serve as a foundation for marketers by emphasizing how marketers serve not only their organizations but also act as stewards of society.

Even if society calls for a company to act responsibly,it is better if the company ignores this demand and focuses solely on making a profit.

What types of unethical behavior are most frequently encountered in marketing?

Elena is the CEO of a small manufacturing firm.She is concerned with meeting the investment objectives of the firm's shareholders and sees no value in corporate social responsibility.Elena's attitude is

Many executives and corporate boards of directors do not perceive social responsibility as part of their mission or responsibility.These business leaders consider corporate social responsibility to be

In the Ethical Decision-Making Metric,the Admired Observer Test asks the question: "Will I be able to look at myself in the mirror and respect the person I see there?"

The marketing profession has been singled out as the root cause of a host of ethical problems in business.

Every year,General Mills issues a report discussing how the firm has performed against its own standards of ethical conduct.This report is part of General Mills' __________ phase of its strategic marketing planning process.

A roofing company agreed to complete a job in one week and collected a 50 percent deposit,but never showed up to do the job.The same roofing company then donated $6,000 to a local children's hospital.The roofing company could be considered socially responsible.

Respond to the question,"Which is a more important corporate objective: making a profit or obtaining and keeping customers?"

If a U.S.clothing brand buys from overseas suppliers who manufacture clothing using child labor,this is the supplier's problem,and the U.S.company has no reason to be concerned.

Firms with strong ethical climates tend to be more socially responsible.

What short-run versus long-run ethical dilemma do marketers often face?

Burt's Bees mission is an "Earth Friendly,Natural Personal Care Company." As part of that mission,Burt's Bees has a "Zero Waste to Landfill" initiative.During which phase of the strategic marketing planning process would this initiative be pursued?

The primary ethical dilemma facing managers is how to balance

When auditing expenses claimed by the university president,the auditors found extravagant spending on $1,000 per night hotels,banquets,and gourmet restaurants.The president was fired,alumni donations declined,and staff members-who were disturbed by the extravagance while staff salaries were frozen-quit their jobs.This example illustrates

Tipco Computer Company decided to market its tablet computers to preschoolers,even though the tablets were better suited for much older children.This potentially unethical activity takes place during the control phase of the strategic marketing planning process.