Question 1

Typical entry-level positions in marketing include: marketing coordinator, marketing assistant, marketing analyst, and sales representative.

Accepted Answer

A) True 
 B)False

Question 2

Digital technology drives how consumers gather information, want to be entertained, and purchase products.

Accepted Answer

A) True 
 B)False

Question 3

The marketing process is a continuous one that requires marketers to pay attention to detail and apply their strategic, analytical, and creative-thinking skills.List the three steps of the marketing process cycle.

Accepted Answer

1) Identify consumer needs
2) Manage the marketing mix to meet these needs
3) Realize profits.Throughout the cycle, marketers constantly evaluate the success of their programs, implementing and recommending future changes to make the programs more competitive and alluring to their consumers.

Question 4

Marketing revolves primarily around promotion.

Accepted Answer

A) True 
 B)False

Question 5

In the production orientation stage, companies tried to hard-sell in order to make a profit.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following statements about customer relationship management is true?

Accepted Answer

A)  Relationship management has a short-term focus on increasing profits.
B)  Relationship management is easy to implement.
C)  In an ideal setting, relationship management is a personal, ongoing, long-term relationship.
D)  Very few companies today are engaged in relationship management.

Question 7

The specific group(s)  of existing and potential consumers to which marketers direct their marketing efforts is referred to as a _____.

Accepted Answer

A)  mass market
B)  tangent market
C)  market aggregation
D)  target market

Question 8

The ability to buy a soda from a vending machine demonstrates the _____ element of the marketing mix.

Accepted Answer

A)  product
B)  price
C)  promotion
D)  place

Question 9

Chang, the marketing manager of Urban Companies, is analyzing the specific group of existing and potential customers for the launch of Urban's new product.Which of the following is Chang identifying?

Accepted Answer

A)  marketing mix
B)  promotional programs
C)  target market
D)  marketing process

Question 10

The marketing orientation stage sees organizations considering the lifetime value of their customers and striving to offer better products and services.

Accepted Answer

A) True 
 B)False  False

Question 11

Many business-to-business marketers use _____ to attract customers through blogs, research papers and webinars.

Accepted Answer

A)  real time marketing
B)  content marketing
C)  partnership marketing
D)  social media marketing

Question 12

Mobile marketing refers to any form of advertising, such as those on trains, buses or cars, that are not fixed in location.

Accepted Answer

A) True 
 B)False

Question 13

Dashboards are business websites that help consumers navigate complex product choices.

Accepted Answer

A) True 
 B)False

Question 14

Engaging customers online during the buzz that accompanies the Super Bowl or Academy Awards is an example of:

Accepted Answer

A)  Partnership marketing
B)  Content marketing
C)  Real-time marketing
D)  Societal marketing

Question 15

Which of the following is an example of a good?

Accepted Answer

A)  an airline flight
B)  a new dinner set
C)  a blood donation to the Red Cross
D)  participation in a walk to raise funds to fight multiple sclerosis

Question 16

Seven Eleven Shopping Mart has launched an offer to attract more customers.It will be giving discounted movieonline.com coupons to all customers who make purchases of $75 and above at any Seven Eleven store.The offer is valid on three special days.Seven Eleven is also hosting a "Have Fun Fair" at all stores, which includes children's scavenger hunts, a jumping castle, bingo, and educational demonstrations.Seven Eleven will be presenting the winners with free shopping coupons worth $100 at its stores.Which marketing practice has Seven Eleven adopted when hosting fairs at all its stores and giving out prizes to winners at the fair?

Accepted Answer

A)  digital marketing
B)  strategic marketing
C)  strategic alliance
D)  experiential marketing

Question 17

Marketing is NOT simply advertising or selling.Explain.

Accepted Answer

Initially, students have trouble disting...

Question 18

_____ is the trade of things of value between buyers and sellers so that each benefits.

Accepted Answer

A)  Exchange
B)  Promotion
C)  Marketing
D)  Production A

Question 19

What is customer value?

Accepted Answer

Customer value is the unique combination...

Question 20

Which of the following is true of the marketing process?

Accepted Answer

A)  It is the process of drawing attributes that make up a good, a service, or an idea, including product design, features, colour, packaging, warranty, and service levels.
B)  It refers to the process of analysing distribution channels, retail formats, and merchandising used to sell the product.
C)  It involves defining the specific group of existing customers to which marketers direct their marketing efforts.
D)  It involves identifying consumer needs, managing the marketing mix for these needs, and realizing profits and revenues.

Exam 1: Marketing Fundamentals

Typical entry-level positions in marketing include: marketing coordinator, marketing assistant, marketing analyst, and sales representative.

Correct Answer
verified

Digital technology drives how consumers gather information, want to be entertained, and purchase products.

Correct Answer
verified

The marketing process is a continuous one that requires marketers to pay attention to detail and apply their strategic, analytical, and creative-thinking skills.List the three steps of the marketing process cycle.

Marketing revolves primarily around promotion.

Correct Answer
verified

In the production orientation stage, companies tried to hard-sell in order to make a profit.

Correct Answer
verified

Which of the following statements about customer relationship management is true?

Correct Answer
verified

The specific group(s) of existing and potential consumers to which marketers direct their marketing efforts is referred to as a _____.

Correct Answer
verified

The ability to buy a soda from a vending machine demonstrates the _____ element of the marketing mix.

Correct Answer
verified

Chang, the marketing manager of Urban Companies, is analyzing the specific group of existing and potential customers for the launch of Urban's new product.Which of the following is Chang identifying?

Correct Answer
verified

The marketing orientation stage sees organizations considering the lifetime value of their customers and striving to offer better products and services.

Correct Answer
verified
False

Many business-to-business marketers use _____ to attract customers through blogs, research papers and webinars.

Correct Answer
verified

Mobile marketing refers to any form of advertising, such as those on trains, buses or cars, that are not fixed in location.

Correct Answer
verified

Dashboards are business websites that help consumers navigate complex product choices.

Correct Answer
verified

Engaging customers online during the buzz that accompanies the Super Bowl or Academy Awards is an example of:

Correct Answer
verified

Which of the following is an example of a good?

Correct Answer
verified

Correct Answer
verified

Marketing is NOT simply advertising or selling.Explain.

Correct Answer
verified
Initially, students have trouble disting...
View Answer

_____ is the trade of things of value between buyers and sellers so that each benefits.

Correct Answer
verified
A

What is customer value?

Correct Answer
verified
Customer value is the unique combination...
View Answer

Which of the following is true of the marketing process?

Correct Answer
verified

Exam 1: Marketing Fundamentals

Typical entry-level positions in marketing include: marketing coordinator, marketing assistant, marketing analyst, and sales representative.

Correct AnswerverifiedShow Answer

Digital technology drives how consumers gather information, want to be entertained, and purchase products.

Correct AnswerverifiedShow Answer

The marketing process is a continuous one that requires marketers to pay attention to detail and apply their strategic, analytical, and creative-thinking skills.List the three steps of the marketing process cycle.

Marketing revolves primarily around promotion.

Correct AnswerverifiedShow Answer

In the production orientation stage, companies tried to hard-sell in order to make a profit.

Correct AnswerverifiedShow Answer

Which of the following statements about customer relationship management is true?

Correct AnswerverifiedShow Answer

The specific group(s) of existing and potential consumers to which marketers direct their marketing efforts is referred to as a _____.

Correct AnswerverifiedShow Answer

The ability to buy a soda from a vending machine demonstrates the _____ element of the marketing mix.

Correct AnswerverifiedShow Answer

Chang, the marketing manager of Urban Companies, is analyzing the specific group of existing and potential customers for the launch of Urban's new product.Which of the following is Chang identifying?

Correct AnswerverifiedShow Answer

The marketing orientation stage sees organizations considering the lifetime value of their customers and striving to offer better products and services.

Correct AnswerverifiedFalse

Many business-to-business marketers use _____ to attract customers through blogs, research papers and webinars.

Correct AnswerverifiedShow Answer

Mobile marketing refers to any form of advertising, such as those on trains, buses or cars, that are not fixed in location.

Correct AnswerverifiedShow Answer

Dashboards are business websites that help consumers navigate complex product choices.

Correct AnswerverifiedShow Answer

Engaging customers online during the buzz that accompanies the Super Bowl or Academy Awards is an example of:

Correct AnswerverifiedShow Answer

Which of the following is an example of a good?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Marketing is NOT simply advertising or selling.Explain.

Correct AnswerverifiedInitially, students have trouble disting...View AnswerShow Answer

_____ is the trade of things of value between buyers and sellers so that each benefits.

Correct AnswerverifiedA

What is customer value?

Correct AnswerverifiedCustomer value is the unique combination...View AnswerShow Answer

Which of the following is true of the marketing process?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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False

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Initially, students have trouble disting...
View Answer

Correct Answer
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A

Correct Answer
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Customer value is the unique combination...
View Answer

Correct Answer
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