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Exam 4: Conscious Marketing,corporate Social Responsibility,and Ethics

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Question 61

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Coca-Cola spent $102 million through The Coca-Cola Campaign focusing on water stewardship,healthy and active lifestyles,community recycling,and education.This is an illustration of a CSR program.

A) True
B) False

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Question 62

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When discussing the pricing models of paid apps and freemium apps,it currently appears that the best pricing model is the paid app.

A) True
B) False

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Question 63

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The Golden Rule test asks the question,"Would I like to be on the receiving end of this action and all its potential consequences?"

Which of the following statements regarding conscious marketing is correct?

Describe the Wheel of Social Media Engagement.

Which of the following social media tools is a type of all-in-one marketing software that can be used to educate customers?

While waiting to be seated at a restaurant,Joylee receives a customer loyalty coupon through an app on her mobile phone for half off a dessert with the purchase of an entrée.This use of a location-based software application is designed to promote which of the 4E framework objectives?

At the Sol Wave House hotel,located on the beautiful island of Majorca,Spain,a Twitter concierge stays in constant contact with its guests.If a guest has a problem or question,the answer is just a hashtag away.This is an example of the impact of which of the following?

While waiting in line to make a purchase at Best Buy,Joanie sees signs reminding her to visit the company's website for online specials and to sign up on her smartphone for the Best Buy Loyalty Rewards Program.Others signs remind her that Best Buy will match competitors' prices on any item they sell.This is an example of which 4E framework?

Of the more than 184 million people who have smartphones in the United States,approximately 60 percent of them make purchases on these devices.

Burger King has become known for launching edgy-and often risky-advertising and social media campaigns.How might Burger King use sentiment analysis to gain insights into consumers' reactions to a new ad campaign?

When integrating conscious marketing into a marketing strategy,a key task is to ensure that all managers are evaluated on their actions from a conscious marketing perspective.This action would take place during which stage of the strategic marketing planning process?

Burt's Bees mission is to be an "Earth Friendly,Natural Personal Care Company." As part of that mission,Burt's Bees has a "Zero Waste to Landfill" initiative.During which phase of the strategic marketing planning process would this initiative be pursued?

Marketing ethics can involve societal issues such as the sale of products or services that may damage the environment or global issues such as the use of child labor.

How would you distinguish a firm that practices corporate social responsibility from one that practices conscious marketing?

Despite its vivid design,the website for Lolly's Bookstore did not seem to attract customers who lingered.In fact,most website visitors left the site before they made a purchase.Which measure does the owner need to address?

The CEO of your firm,a distributor for a domestic beer manufacturer,has asked you to take on a special project.She has been hearing about a growing trend toward corporate social responsibility,but she wonders if this is a reasonable investment for the firm.Outline the costs and benefits in general terms and draw your own conclusion for her consideration.

The most popular microblogging site is Google+.

The most basic corporate social responsibility to employees is to ensure the highest pay for the work performed.

The ethical decision-making framework includes all of the following steps except