Question 1

One of the eight primary marketing-related reasons for new-product failure is

Accepted Answer

A)   not listening to the voice of the engineer.
B)   poor execution of the marketing mix.
C)   too much advertising or too aggressive a tone for it.
D)   failure to anticipate competitors actions.
E)   insufficient funding for rollout.

Question 2

Customer experience management (CEM) is

Accepted Answer

A)   the integration of the service component of the marketing mix with efforts to influence consumer demand.
B)   the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
C)   the process of managing the entire customer experience within the company.
D)   a cluster of benefits that an organization promises customers to satisfy their needs.
E)   the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.

Question 3

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of

Accepted Answer

A)   a continuous innovation.
B)   a discontinuous innovation.
C)   an evolutionary innovation.
D)   a disruptive innovation.
E)   a dynamically continuous innovation.

Question 4

Development refers to the stage of the new-product development process

Accepted Answer

A)   where initial ideas are generated and discussed.
B)   that turns an idea on paper into a prototype.
C)   where product characteristics and product benefits are selected.
D)   where cross-functional team members and leaders are selected and initial tasks are assigned.
E)   where the first version of a product enters the marketplace.

Question 5

An assessment of the "business fit" of the proposed new product,from whether it can be economically produced to the marketing strategy needed to have it succeed,takes place during which stage of the new-product development process?

Accepted Answer

A)   business analysis
B)   screening and evaluation
C)   new-product strategy development
D)   development
E)   These activities are addressed at every stage with the exception of new-product strategy development.

Question 6

Which of the following is an IDEO design?

Accepted Answer

A)   Crest Neat Squeeze toothpaste dispenser
B)   Under ArmourSpeedForm Gemini 2 smart shoe
C)   3M Post-it Notes
D)   Pampers Swaddlers diapers
E)   Apple iPod

Question 7

Identify and describe each stage in the new-product development process in the correct order.

Accepted Answer

There are seven stages in the new-produc...

Question 8

Figure 9-3 
-According to Figure 9-3,column C represents a

Accepted Answer

A)   continuous innovation.
B)   discontinuous innovation.
C)   dynamically continuous innovation.
D)   spontaneous innovation.
E)   simultaneous innovation.

Question 9

A slotting fee is a payment that a

Accepted Answer

A)   wholesaler makes to place a new product on a retailer's shelf.
B)   manufacturer makes to have a wholesaler distribute a new product to retailers.
C)   manufacturer makes to place a new product on a retailer's shelf.
D)   manufacturer makes to a wholesaler as compensation for warehousing inventory.
E)   manufacturer makes to a retailer as compensation for sales not made while the product was on the shelf.

Question 10

All of the following actions occur during the business analysis stage of the new-product development process except which?

Accepted Answer

A)   using capacity management to find ways to match the availability of the service offering to when it is needed.
B)   assessing the marketing and product synergies related to the company's existing operations.
C)   turning the idea on paper into a prototype.
D)   determining whether the new product can be protected with a patent or copyright.
E)   assessing whether the proposed new product fits with the company's mission and objectives.

Question 11

When Mandy last got her drive-through order at the fast-food restaurant,she thought the employee who helped her was cold and unfriendly.The food tasted good but was overshadowed by the employee's demeanor.Since then,Mandy often says something derogatory to her friends about the restaurant based on this single experience.This is an example of which issue associated with services?

Accepted Answer

A)   inseparability
B)   intangibility
C)   impressionability
D)   incongruity
E)   inflexibility

Question 12

Services can be classified according to whether the

Accepted Answer

A)   provider is national or global in its reach.
B)   provider uses independent contractors or not.
C)   provider is privately owned or publicly owned.
D)   provider allows franchising or not.
E)   service is provided by business firms, nonprofit organizations, or government agencies.

Question 13

According to Robert Stephens of the Geek Squad,the biggest complaint about technical support people is

Accepted Answer

A)   their inability to communicate in laymen's terms.
B)   that they are difficult to understand.
C)   that they take too long to answer the telephone.
D)   that they lack product knowledge.
E)   that they are rude and egotistical.

Question 14

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls,listen to music,and access messages by voice or touch while driving is referred to as

Accepted Answer

A)   iPod.
B)   iCloud.
C)   iCar.
D)   iPad.
E)   CarPlay.

Question 15

What categories of products are classified as business support products?
 Give an example of each category.

Accepted Answer

Business support products include instal...

Question 16

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as

Accepted Answer

A)   services.
B)   goods.
C)   products.
D)   marketing mix.
E)   ideas.

Question 17

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally cause a child to choke on pieces.This type of consumer or safety test occurs during the __________ stage of the new-product development process.

Accepted Answer

A)   new-product strategy development
B)   development
C)   business analysis
D)   screening and evaluation
E)   market testing

Question 18

With respect to price and availability,shopping products are likely to be

Accepted Answer

A)   relatively inexpensive and widely available.
B)   relatively inexpensive but very limited availability.
C)   very expensive and available at a large number of selective outlets.
D)   very expensive with very limited availability.
E)   fairly expensive and available at a large number of selective outlets.

Question 19

Marketing Dashboard Map 
-There are seven stages of the new-product development process.After screening and evaluation is stage 4,the __________ stage.

Accepted Answer

A)   tactic generation
B)   creative direction
C)   business analysis
D)   new-product strategy development
E)   market testing

Question 20

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.Several years ago,Harley-Davidson introduced perfume under the Harley-Davidson brand name and it failed quickly.This innovation strategy is known as a

Accepted Answer

A)   radical invention.
B)   product line extension.
C)   disruptive innovation.
D)   product deletion.
E)   brand extension.

Exam 9: Developing New Products and Services

According to Robert Stephens of the Geek Squad,the biggest complaint about technical support people is

Correct Answer
verified

Customer experience management (CEM) is

Correct Answer
verified

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally cause a child to choke on pieces.This type of consumer or safety test occurs during the __________ stage of the new-product development process.

Correct Answer
verified

Identify and describe each stage in the new-product development process in the correct order.

Correct Answer
verified
There are seven stages in the new-produc...
View Answer

Figure 9-3 -According to Figure 9-3,column C represents a

Correct Answer
verified

Marketing Dashboard Map -There are seven stages of the new-product development process.After screening and evaluation is stage 4,the __________ stage.

Correct Answer
verified

One of the eight primary marketing-related reasons for new-product failure is

Correct Answer
verified

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as

Correct Answer
verified

An assessment of the "business fit" of the proposed new product,from whether it can be economically produced to the marketing strategy needed to have it succeed,takes place during which stage of the new-product development process?

Correct Answer
verified

Which of the following is an IDEO design?

Correct Answer
verified

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.Several years ago,Harley-Davidson introduced perfume under the Harley-Davidson brand name and it failed quickly.This innovation strategy is known as a

Correct Answer
verified

Correct Answer
verified

Services can be classified according to whether the

Correct Answer
verified

Development refers to the stage of the new-product development process

Correct Answer
verified

With respect to price and availability,shopping products are likely to be

Correct Answer
verified

What categories of products are classified as business support products? Give an example of each category.

Correct Answer
verified
Business support products include instal...
View Answer

All of the following actions occur during the business analysis stage of the new-product development process except which?

Correct Answer
verified

A slotting fee is a payment that a

Correct Answer
verified

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls,listen to music,and access messages by voice or touch while driving is referred to as

Correct Answer
verified

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of

Correct Answer
verified

Exam 9: Developing New Products and Services

According to Robert Stephens of the Geek Squad,the biggest complaint about technical support people is

Correct AnswerverifiedShow Answer

Customer experience management (CEM) is

Correct AnswerverifiedShow Answer

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally cause a child to choke on pieces.This type of consumer or safety test occurs during the __________ stage of the new-product development process.

Correct AnswerverifiedShow Answer

Identify and describe each stage in the new-product development process in the correct order.

Correct AnswerverifiedThere are seven stages in the new-produc...View AnswerShow Answer

Figure 9-3 -According to Figure 9-3,column C represents a

Correct AnswerverifiedShow Answer

Marketing Dashboard Map -There are seven stages of the new-product development process.After screening and evaluation is stage 4,the __________ stage.

Correct AnswerverifiedShow Answer

One of the eight primary marketing-related reasons for new-product failure is

Correct AnswerverifiedShow Answer

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as

Correct AnswerverifiedShow Answer

An assessment of the "business fit" of the proposed new product,from whether it can be economically produced to the marketing strategy needed to have it succeed,takes place during which stage of the new-product development process?

Correct AnswerverifiedShow Answer

Which of the following is an IDEO design?

Correct AnswerverifiedShow Answer

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.Several years ago,Harley-Davidson introduced perfume under the Harley-Davidson brand name and it failed quickly.This innovation strategy is known as a

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Services can be classified according to whether the

Correct AnswerverifiedShow Answer

Development refers to the stage of the new-product development process

Correct AnswerverifiedShow Answer

With respect to price and availability,shopping products are likely to be

Correct AnswerverifiedShow Answer

What categories of products are classified as business support products? Give an example of each category.

Correct AnswerverifiedBusiness support products include instal...View AnswerShow Answer

All of the following actions occur during the business analysis stage of the new-product development process except which?

Correct AnswerverifiedShow Answer

A slotting fee is a payment that a

Correct AnswerverifiedShow Answer

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls,listen to music,and access messages by voice or touch while driving is referred to as

Correct AnswerverifiedShow Answer

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of

Correct AnswerverifiedShow Answer

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There are seven stages in the new-produc...
View Answer

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Business support products include instal...
View Answer

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Correct Answer
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Correct Answer
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Correct Answer
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