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Exam 10: Developing New Products and Services

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Question 91

Multiple Choice

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Industrial products are also referred to as __________ products.

A) manufacturing
B) business
C) organizational services
D) support
E) maintenance

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verified

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Question 92

Multiple Choice

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Products that organizations buy that assist in providing other products for resale are referred to as __________.

A) reseller goods
B) wholesale goods
C) ancillary products
D) retail assortment
E) business products

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Question 93

Multiple Choice

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One of the eight primary reasons for product failure is __________.

Services can be classified by

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is one bear designed for people to give to each other on Valentine's Day.The Love Bandit Bear is an example of a

At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child during the __________ stage in the new-product process.

The __________ cost of a service is the cost of paying the person who provided the service along with any needed equipment.

Developing, pricing, promoting, and delivering services are challenging.Organizations attempt to reduce inconsistency through

Goods can be divided into __________ goods and __________ goods.

The terms continuous innovation, dynamically continuous innovation, and discontinuous innovation, are classifications based on

Don graduated and takes his mom to dinner after the ceremony.At the restaurant, the waitperson always fills up their water glasses, checks on their table and takes care of their requests.Don notes that the last time he was at this same restaurant the experience was completely different (and MUCH worse) .This scenario illustrates the ___________ of services.

Brainstorming sessions at IDEO can generate as many as __________ ideas in an hour.

New-product strategy development calls for INGenius ATG to develop a battery recycler for the business market.Which is the most likely stage of the new-product process that design of the product becomes an especially important element?

Introducing new-products sequentially into geographic areas of the U.S.to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as

An extremely large machine for producing sheet metal from steel ingots would be classified as which type of support goods?

One reason products fail is that product managers may believe they "know better" than their customers or feel that

Which of the following would most likely be considered accessory equipment?

Betty Smith operates a wedding preparation service that will aid brides-to-be in planning their weddings by providing needed equipment, supplies, and services.To maintain a quality image and a standardized offering Betty provides extensive training for each of her employees.What unique aspect of services is Betty trying to address?

For six months, the Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country.The purpose of this was

The categories for equipment-based services include