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Exam 15: Managing Marketing Channels and Supply Chains

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Question 51

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four most popular types of franchise arrangements are

A) service-sponsored franchise systems, service-sponsored retail franchise systems, manufacturer-sponsored wholesale franchise systems, and manufacturer-sponsored retail franchise systems.
B) service-sponsored retail franchise systems, corporate vertical marketing systems, wholesaler-sponsored voluntary chains, and service-sponsored franchise systems.
C) manufacturer-sponsored wholesale franchise systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains.
D) manufacturer-sponsored retail franchise systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains.
E) administered vertical marketing systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains.

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Question 52

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administered vertical marketing system refers to a marketing system

A) that achieves coordination at successive stages of production and distribution by contractual agreements between channel members.
B) that achieves coordination at successive stages of production and distribution by cooperation and consensus among all members of the marketing chain.
C) that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.
D) where a channel member (producer, wholesaler, or retailer) is elected to coordinate, direct, and support all other channel members.
E) that is run and coordinated completely outside the traditional chain of distribution by a firm that specializes in that industry's specific logistics needs.

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Question 53

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Cessna is considered the volume leader in the executive-jet market.It has been described as "almost totally vertically integrated." This quote means that Cessna

three basic functions intermediaries perform are

word flow as it relates to the definition of logistics management refers to decisions needed to move

two types of channel conflict are

goals achieved by a firm's marketing strategy determine whether its supply chain needs to be more __________ in meeting customer requirements.

distributor refers to

Jaffar (Jeff) Tabrizi is the owner and president of Tabrizi Oriental Rugs located in Toronto,Canada.He personally shops the world over,handpicks and orders authentic and beautiful handmade rugs,which he has shipped to Canada,where he sells them through his brick-and-mortar stores and at his www.tabrizi.com website.In terms of the marketing channel,Jeff is acting as a(n) _________.

an episode of the Glee television series,members of the glee club sold home-baked cupcakes at school to raise money.The students selling their cupcakes without any intermediary would be an example of a(n)

practice of organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to satisfy customer requirements is referred to as __________.

__________ and the Justice Department monitor channel practices that restrain competition,create monopolies,or otherwise represent unfair methods of competition under the provisions of the Clayton Act or the Sherman Act.

few years ago,Benetton delivered new styles to its worldwide stores once a month.Today,it replenishes its racks once a week.Getting the fashions to its stores more quickly means that effectively using logistics has increased Benetton's market share by providing

industrial distributor refers to

arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is referred to as __________.

__________ exists when producers and ultimate consumers deal one-on-one with each other.

marketing channel intermediary that purchases merchandise for resale at retail outlets would be an example of a(n) __________ function.

example of __________ utility involves intermediaries shipping goods to buyers of a product.

Schwan's Sales Enterprises of Marshall,Minnesota,markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from its refrigerated trucks.This particular method of distribution is referred to as a(n)

Which of the following statements regarding supply chains is most accurate?