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Exam 4: Social Responsibility and Ethics in Marketing

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Question 71

Multiple Choice

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All companies have a responsibility to ____ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy.

A) offer the lowest price
B) be profitable
C) obey their customers
D) provide the largest selection possible
E) pay employees more than minimum wage

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Question 72

Multiple Choice

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An ethical issue is

A) likely to arise when an employee's moral philosophy is consistent with the organization's expectations of the employee's behavior.
B) an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.
C) most often found in personal selling situations.
D) easily resolved by consulting written laws and regulations.
E) characterized by a blatant disregard for human rights and equality.

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Question 73

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It is easy to distinguish between legal and ethical issues.

Three factors that influence the ethical decision-making process in marketing include

​One of the most significant principles of business is that the primary objective of the executive management of a corporate entity is to engage in strategic actions that increase shareholder value.If we think of this objective in terms of the four dimensions of social responsibility, it would be part of the

Scenario 4.1 Use the following to answer the questions.Hershey Foods was founded in the nineteenth century by Milton Hershey, who had a strong ethical value system⎯always show integrity, be honest, and respect others. Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment. He also founded the Milton Hershey School, operating today as a cost-free, private home and school dedicated to helping children with social needs and limited resources. The company also focuses on environmental issues, such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps. Hershey Foods has an ethics compliance program that includes a code of ethics and training, guidelines for handling legal and ethical issues, an 800 number for assistance with ethical issues, and support from supervisors and human resource managers in dealing with ethical issues. However, in the last few years, Hershey has been criticized by several advocacy groups concerning the sourcing of its chocolate from West Africa where many of the companies use child labor. While Hershey is the largest chocolate candy producer in America, it lags behind other major chocolate producers with regard to certifying its chocolate as child labor-free -Refer to Scenario 4.1. The fact that the Hershey company has recently reduced its waste by 360,000 pounds through a packaging redesign is evidence of its focus on

Pharmaceutical companies have at times been accused of acting unethically by taking advantage of customers in the area of

Employees can easily determine what behavior is acceptable even in organizations that do not have ethics compliance programs and policies on conduct.

The most basic principles of marketing ethics are

Codes of conduct are also frequently known as

Any time an activity causes managers or consumers to feel manipulated or cheated, a marketing ethics issue exists, regardless of the legality of that activity.

Manipulating a product's availability for purposes of exploitation and forcing intermediaries to behave in a specific manner are ethical issues in distribution.

Which of the following is not a dimension of social responsibility and marketing citizenship?

​Critics of the financial services industry, and Wall Street in particular, argue that a major cause of the financial crisis of 2008 was the flawed compensation and incentive structure that exists in the industry. They argue that this incentive structure encourages and often rewards unethical behavior by professionals in the industry.This is an example of

Target's Take Charge of Education program donates 1 percent of a customer's total purchase to the school of his or her choice. What social responsibility issue does this program address?

Which of the following is not one of the four dimensions of social responsibility presented in your text?

In Europe, companies can voluntarily apply for a designation to indicate that their product is less harmful to the environment than competing products. This label is known as the

Bribery is a pricing-related ethical issue.

Social responsibility is an organization's obligation to maximize its positive impact and minimize its negative impact on society.

Actions that promote human health and welfare address the ____ dimension of the pyramid of social responsibility.