Question 1

The conclusion should always include at least some statistical information.

Accepted Answer

A) True 
 B)False

Question 2

Presenting with more confidence may not be enhanced by which of the following?

Accepted Answer

A)  visualizing success
B)  practicing
C)  meeting the audience before you present
D)  realizing that you are the expert
E)  none of the above

Question 3

Which of the following is not an objective of the marketing research report?

Accepted Answer

A)  to explain why the research was done
B)  to state the specific research objectives
C)  to explain how the research was done
D)  to explain how much the project cost the client
E)  All of the above are objectives of the marketing research report.

Question 4

Most clients today want a copy of the PowerPoint presentation rather than a detailed traditional report.

Accepted Answer

A) True 
 B)False

Question 5

A typical marketing research report often includes 50 or more pages of text and a handful of graphs as well.

Accepted Answer

A) True 
 B)False

Question 6

The most difficult task for a student marketing research team is interpreting project findings to arrive at conclusions,and then using the conclusions to formulate recommendations.

Accepted Answer

A) True 
 B)False

Question 7

Presentations on the Internet can be accessed wherever or whenever needed.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following best describes the executive summary?

Accepted Answer

A)  a report only for top executives to ensure secrecy
B)  a thorough synopsis of the project which explains how the research was done,outlines objectives,and highlights results
C)  a detailed report including all technical information regarding the project
D)  a presentation to top executives of the marketing researcher's client
E)  none of the above

Question 9

Current technology precludes using the Internet to facilitate marketing research presentations that utilize PowerPoint 2000.

Accepted Answer

A) True 
 B)False

Question 10

Which part of the research report is a quick reference for finding specific information in the report?

Accepted Answer

A)  Table of Contents
B)  Title Page
C)  Executive Summary
D)  Appendices

Question 11

Clients tend to prefer long text-based reports to shorter ones.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is not part of the marketing research report appendices?

Accepted Answer

A)  a detailed list of research objectives
B)  cross tabulations for every question
C)  technical discussion of research procedures
D)  clean copy of the questionnaire(s) 
E)  All of the above are part of the marketing research report appendices.

Question 13

How would you respond to the following statement: "The Executive Summary might be the most important part of the research report."

Accepted Answer

Modern research reports should be writte...

Question 14

Recommendations are generalizations that answer the questions raised by the research objectives or otherwise satisfy the objectives.

Accepted Answer

A) True 
 B)False

Question 15

The report methodology section serves as the primary guide for interpreting findings and drawing conclusions.

Accepted Answer

A) True 
 B)False

Question 16

How would you respond to the following statement: "The Methodology should explain in detail how the research was done and why it was done."

Accepted Answer

The above statement is partially right r...

Question 17

Persuasion does not imply stretching or bending the truth,but rather using research findings to reinforce conclusions and recommendations.

Accepted Answer

A) True 
 B)False

Question 18

Comment on the following statement: Marketing research reports must be written as eloquently as possible,and include the detail and technical information in the text of the report.

Accepted Answer

The marketing research report should be ...

Question 19

Which of the following does a researcher not need to keep in mind when preparing a presentation?

Accepted Answer

A)  What do the data really mean?
B)  What impact do the data have?
C)  What could make this information more convincing?
D)  What could make this information more useful?
E)  What do we need to do,given the information we have?

Exam 19: A: Communicating the Research Results

How would you respond to the following statement: "The Methodology should explain in detail how the research was done and why it was done."

Correct Answer
verified
The above statement is partially right r...
View Answer

A typical marketing research report often includes 50 or more pages of text and a handful of graphs as well.

Correct Answer
verified

How would you respond to the following statement: "The Executive Summary might be the most important part of the research report."

Correct Answer
verified
Modern research reports should be writte...
View Answer

Recommendations are generalizations that answer the questions raised by the research objectives or otherwise satisfy the objectives.

Correct Answer
verified

Clients tend to prefer long text-based reports to shorter ones.

Correct Answer
verified

Which of the following is not part of the marketing research report appendices?

Correct Answer
verified

Which part of the research report is a quick reference for finding specific information in the report?

Correct Answer
verified

Presenting with more confidence may not be enhanced by which of the following?

Correct Answer
verified

The conclusion should always include at least some statistical information.

Correct Answer
verified

Presentations on the Internet can be accessed wherever or whenever needed.

Correct Answer
verified

The report methodology section serves as the primary guide for interpreting findings and drawing conclusions.

Correct Answer
verified

Which of the following best describes the executive summary?

Correct Answer
verified

The most difficult task for a student marketing research team is interpreting project findings to arrive at conclusions,and then using the conclusions to formulate recommendations.

Correct Answer
verified

Which of the following is not an objective of the marketing research report?

Correct Answer
verified

Comment on the following statement: Marketing research reports must be written as eloquently as possible,and include the detail and technical information in the text of the report.

Correct Answer
verified
The marketing research report should be ...
View Answer

Most clients today want a copy of the PowerPoint presentation rather than a detailed traditional report.

Correct Answer
verified

Which of the following does a researcher not need to keep in mind when preparing a presentation?

Correct Answer
verified

Current technology precludes using the Internet to facilitate marketing research presentations that utilize PowerPoint 2000.

Correct Answer
verified

Persuasion does not imply stretching or bending the truth,but rather using research findings to reinforce conclusions and recommendations.

Correct Answer
verified

Exam 19: A: Communicating the Research Results

How would you respond to the following statement: "The Methodology should explain in detail how the research was done and why it was done."

Correct AnswerverifiedThe above statement is partially right r...View AnswerShow Answer

A typical marketing research report often includes 50 or more pages of text and a handful of graphs as well.

Correct AnswerverifiedShow Answer

How would you respond to the following statement: "The Executive Summary might be the most important part of the research report."

Correct AnswerverifiedModern research reports should be writte...View AnswerShow Answer

Recommendations are generalizations that answer the questions raised by the research objectives or otherwise satisfy the objectives.

Correct AnswerverifiedShow Answer

Clients tend to prefer long text-based reports to shorter ones.

Correct AnswerverifiedShow Answer

Which of the following is not part of the marketing research report appendices?

Correct AnswerverifiedShow Answer

Which part of the research report is a quick reference for finding specific information in the report?

Correct AnswerverifiedShow Answer

Presenting with more confidence may not be enhanced by which of the following?

Correct AnswerverifiedShow Answer

The conclusion should always include at least some statistical information.

Correct AnswerverifiedShow Answer

Presentations on the Internet can be accessed wherever or whenever needed.

Correct AnswerverifiedShow Answer

The report methodology section serves as the primary guide for interpreting findings and drawing conclusions.

Correct AnswerverifiedShow Answer

Which of the following best describes the executive summary?

Correct AnswerverifiedShow Answer

The most difficult task for a student marketing research team is interpreting project findings to arrive at conclusions,and then using the conclusions to formulate recommendations.

Correct AnswerverifiedShow Answer

Which of the following is not an objective of the marketing research report?

Correct AnswerverifiedShow Answer

Comment on the following statement: Marketing research reports must be written as eloquently as possible,and include the detail and technical information in the text of the report.

Correct AnswerverifiedThe marketing research report should be ...View AnswerShow Answer

Most clients today want a copy of the PowerPoint presentation rather than a detailed traditional report.

Correct AnswerverifiedShow Answer

Which of the following does a researcher not need to keep in mind when preparing a presentation?

Correct AnswerverifiedShow Answer

Current technology precludes using the Internet to facilitate marketing research presentations that utilize PowerPoint 2000.

Correct AnswerverifiedShow Answer

Persuasion does not imply stretching or bending the truth,but rather using research findings to reinforce conclusions and recommendations.

Correct AnswerverifiedShow Answer

Correct Answer
verified
The above statement is partially right r...
View Answer

Correct Answer
verified

Correct Answer
verified
Modern research reports should be writte...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The marketing research report should be ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified