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Exam 12: Managing Innovation and Fostering Corporate Entrepreneurship

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Question 41

Multiple Choice

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In a typical corporation,which of the following factors does not determine how entrepreneurial projects will be pursued?

A) structural features that guide and constrain action
B) corporate culture
C) organizational systems that foster learning and manage rewards
D) number of innovation projects in the pipeline

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Question 42

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A(n) ________ manager's role is to question the viability of corporate venture projects.

A) product champion
B) exit champion
C) rising star
D) mentor

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Question 43

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Proctor and Gamble has centralized 20 to 30 percent of its research efforts in a new corporate-level business creation and innovation unit.They believe that this will assist them only with developing incremental innovations that will help the overall bottom line.

Radical innovations

Which of the following is not a dilemma faced by corporations trying to manage the innovation process?

Michael Lazaridis got the idea for a wireless email device that led him to found Research in Motion,now called BlackBerry,from a conference he attended.At the conference,a speaker was discussing a wireless system Coca-Cola was using that allowed vending machines to send a signal when they needed refilling.Lazaridis saw the opportunity to use the same concept with email communications,and the idea for the smartphone was hatched.This is an example of which innovator DNA trait?

Which of the following dimensions of entrepreneurial orientation is described as a forward-looking perspective characteristic of a marketplace leader that has the foresight to seize opportunities?

Product innovations are commonly associated with a differentiation strategy.

Strategic reasons for undertaking a corporate venture do not include

________ refers to efforts to create designs and applications of technology to develop new products,while ________ refers to efforts to improve the efficiency of organizational systems such as manufacturing and operations.

Which of the following is not one of the methods companies can use to enhance their competitive position via innovativeness?

Innovation involves using ________ knowledge to ________ organizational processes or create commercially viable products and services.

Whereas ________ often emerge as heroes,________ run the risk of losing status by opposing popular projects.

________ means individuals with highly innovative DNA traits have the ability to connect seemingly unrelated questions,problems,and ideas from different fields that allows them the opportunity to creatively see opportunities others miss.

If a company dramatically lowers prices to take market share from rival firms,this is an example of

Focused corporate venturing permeates all parts of the organization and involves every member of the organization.

Business risk taking refers to the risk associated with entering untested markets or committing to unproven technologies.

Financial reasons for undertaking internal corporate venturing include

________ involves building entrepreneurial businesses within existing corporations.

Incremental innovations