Question 1

Advertisers can pay to have their ads move up in organic search results.

Accepted Answer

A) True 
 B)False

Question 2

Despite the fact that there are many more Android users worldwide, why, from a software development perspective, do many programmers prefer iOS to Android?

Accepted Answer

Since Goog...

Question 3

Ad networks enforce exclusivity. Once a content provider selects one ad network it cannot implement other forms of advertising on its website.

Accepted Answer

A) True 
 B)False

Question 4

Over 20 percent of Google's revenues come from running ads on:

Accepted Answer

A)   the Android platform.
B)   its organic search pages.
C)   third-party Web sites.
D)   competing search engines.
E)   built-in toolbars.

Question 5

Text ads appearing on Google search pages are billed on a cost-per-thousand impressions (CPM) basis.

Accepted Answer

A) True 
 B)False

Question 6

The _____ refers to a situation where ads appear alongside text the advertiser would like to avoid.

Accepted Answer

A)   fast follower problem
B)   ad network failure problem
C)   collaborative filtering problem
D)   content adjacency problem
E)   affiliate advertising problem

Question 7

Which of the following factors contributes to a web page's quality score?

Accepted Answer

A)   Number of characters in the ad
B)   Cost per Click
C)   Cost per Impression
D)   Image richness
E)   Click through Rate

Question 8

The _____ measures the percentage of people who clicked on an ad to arrive at a destination-site.

Accepted Answer

A)   click churn rate
B)   link
C)   click-through rate
D)   click landing-page rate
E)   impression score

Question 9

European and U.S. corporate law is harmonized, so a court ruling in one region automatically applies to the other.

Accepted Answer

A) True 
 B)False

Question 10

Display ads sold on a cost per thousand impressions basis often focus on:

Accepted Answer

A)   generating the maximum click-throughs.
B)   directing potential customers to the advertiser's online storefront.
C)   persuading users to perform a specified action such as signing up for a service.
D)   creating awareness of an advertiser's brand.
E)   improving quality score metrics.

Question 11

_____ is the process of creating a series of bogus Web sites, all linking back to the pages one is trying to promote.

Accepted Answer

A)   Click scam
B)   Link fraud
C)   Phishing
D)   DNS cache poisoning
E)   SQL injection

Question 12

Which of the following statements holds true for the term dark Web?

Accepted Answer

A)   It refers to the Internet directory service that allows devices and services to be named and discoverable.
B)   It refers to the process of improving a page's organic search results.
C)   It refers to Internet content that can't be indexed by Google and other search engines.
D)   It refers to a temporary storage space used to speed computing tasks.
E)   It refers to software that traverses available Web links in an attempt to perform a given task.

Question 13

Which of the following efforts by Google is aimed at encouraging increased smartphone access worldwide?

Accepted Answer

A)   Tie-up with Facebook to offer search capabilities across social networks
B)   The five-year deal with Verizon Wireless to be its preferred search engine
C)   Collaboration with Microsoft to offer Office software over the Web
D)   Introduction of interest-based ads
E)   Giving the Android OS to mobile phone manufacturers for free

Question 14

Which of the following parameters significantly influences the rank of a Web page in Google's search results?

Accepted Answer

A)   The number of other pages linking to a given page
B)   The maximum bid for click-through rates
C)   The quantity of content on a Web page
D)   The number of keyword matches in the content
E)   The quality of content on a Web page

Question 15

Which of the following statements holds true for the term spider?

Accepted Answer

A)   It refers to the Internet directory service that allows devices and services to be named and discoverable.
B)   It refers to the process of improving a page's organic search results.
C)   It refers to Internet content that can't be indexed by Google and other search engines.
D)   It refers to a temporary storage space used to speed computing tasks.
E)   It refers to software that traverses available Web links in an attempt to perform a given task.

Question 16

In recent years, online advertising has been growing fast, but growth has not been as fast as the growth in television advertising.

Accepted Answer

A) True 
 B)False

Question 17

While users can block third-party cookies within their web browsers, it is illegal for browser firms to set this as a default option, as it would be considered an anti-competitive tactic that Apple and Microsoft could use against Google.

Accepted Answer

A) True 
 B)False

Question 18

If a Web site is not the first page on a public server, it isn't linked to from another public page, and no one has submitted the link to Google for indexing, then it will not appear in Google results.

Accepted Answer

A) True 
 B)False

Question 19

A(n) _____ is a value used to identify a device that is connected to the Internet.

Accepted Answer

The answer of A(n) _____ is a value used to...

Question 20

____________ is the category of online advertising that captures the most advertising dollars.

Accepted Answer

Search adv...

Exam 18: Google in Three Parts: Search, Online Advertising, and Beyond

Which of the following efforts by Google is aimed at encouraging increased smartphone access worldwide?

Correct AnswerverifiedShow Answer

A(n) _____ is a value used to identify a device that is connected to the Internet.

Correct AnswerverifiedShow Answer

The _____ refers to a situation where ads appear alongside text the advertiser would like to avoid.

Correct AnswerverifiedShow Answer

Despite the fact that there are many more Android users worldwide, why, from a software development perspective, do many programmers prefer iOS to Android?

Correct AnswerverifiedSince Goog...View AnswerShow Answer

Ad networks enforce exclusivity. Once a content provider selects one ad network it cannot implement other forms of advertising on its website.

Correct AnswerverifiedShow Answer

Text ads appearing on Google search pages are billed on a cost-per-thousand impressions (CPM) basis.

Correct AnswerverifiedShow Answer

If a Web site is not the first page on a public server, it isn't linked to from another public page, and no one has submitted the link to Google for indexing, then it will not appear in Google results.

Correct AnswerverifiedShow Answer

Advertisers can pay to have their ads move up in organic search results.

Correct AnswerverifiedShow Answer

Over 20 percent of Google's revenues come from running ads on:

Correct AnswerverifiedShow Answer

European and U.S. corporate law is harmonized, so a court ruling in one region automatically applies to the other.

Correct AnswerverifiedShow Answer

In recent years, online advertising has been growing fast, but growth has not been as fast as the growth in television advertising.

Correct AnswerverifiedShow Answer

Which of the following parameters significantly influences the rank of a Web page in Google's search results?

Correct AnswerverifiedShow Answer

_____ is the process of creating a series of bogus Web sites, all linking back to the pages one is trying to promote.

Correct AnswerverifiedShow Answer

____________ is the category of online advertising that captures the most advertising dollars.

Correct AnswerverifiedSearch adv...View AnswerShow Answer

Display ads sold on a cost per thousand impressions basis often focus on:

Correct AnswerverifiedShow Answer

Which of the following statements holds true for the term spider?

Correct AnswerverifiedShow Answer

While users can block third-party cookies within their web browsers, it is illegal for browser firms to set this as a default option, as it would be considered an anti-competitive tactic that Apple and Microsoft could use against Google.

Correct AnswerverifiedShow Answer

Which of the following statements holds true for the term dark Web?

Correct AnswerverifiedShow Answer

Which of the following factors contributes to a web page's quality score?

Correct AnswerverifiedShow Answer

The _____ measures the percentage of people who clicked on an ad to arrive at a destination-site.

Correct AnswerverifiedShow Answer

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Since Goog...
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Search adv...
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