Question 1

The central government of Arcadia requires that 80 percent of the proprietorship of a corporation should be held by its citizens.This particular requirement of the government is attributed to which of the following?

Accepted Answer

A)  Exchange controls and ownership restrictions
B)  Export restrictions
C)  Import restrictions
D)  Cultural misunderstandingsE) All of the above
F) B) and D)

Question 2

Franklin Inc. ,an apparel manufacturer based in Scotland,opened a new store in the United States.Franklin's designs were well received by consumers in the host country.However,the firm incurred very high expenses due to high rent and high costs of labor.Also,there was a hike in the price of fuel in the United States.This led to increased expenditures on the transportation of goods.This indicates that Franklin Inc.had serious issues in the United States due to poor:

Accepted Answer

A)  political conditions.
B)  legal conditions.
C)  economic conditions.
D)  cultural conditions.E) All of the above
F) A) and B)

Question 3

In the context of global marketing research,which of the following can be assessed by examining per capita national income,extent of available financing,and distribution of income?

Accepted Answer

A)  Culture
B)  Ability to buy
C)  Willingness to buy
D)  Political conditionsE) B) and C)
F) A) and C)

Question 4

Which of the following is a defensive goal multinational firms seek to achieve when investing in other countries?

Accepted Answer

A)  To gain access to technological innovations developed in other countries
B)  To maximize total sales revenue
C)  To increase long-term growth and profit prospects
D)  To improve overall market positionE) A) and C)
F) A) and B)

Question 5

Most foreign nations do not include an income question on their census,while others omit such items as marital status or education levels.What problem is a market researcher most likely to encounter here?

Accepted Answer

A)  Language
B)  Timeliness
C)  Data content
D)  Availability in the United StatesE) None of the above
F) All of the above

Question 6

The availability of employable foreign nationals is a dimension of which internal factor?

Accepted Answer

A)  Structure
B)  Management processes
C)  Culture
D)  PeopleE) B) and C)
F) A) and D)

Question 7

With regard to global marketing,which of the following is an example of an offensive goal?

Accepted Answer

A)  A mutual fund firm headquartered in New York aiming to increase its sales targets in its European branches
B)  An American automobile manufacturer planning to gain access to technological innovations developed in Japan
C)  An information technology company based in Texas attempting to take advantage of the low costs of operations in India by outsourcing its services
D)  An American clothing company aiming to expand its operations to India to compete with the local brands thereE) All of the above
F) None of the above

Question 8

Which of the following factors of Michael Porter's diamond model refers to the existence or absence in a country of supplier industries that are also internationally competitive?

Accepted Answer

A)  Demand conditions
B)  Company strategy,structure,and rivalry
C)  Related and supporting industries
D)  Factor conditionsE) A) and D)
F) C) and D)

Question 9

Environmental factors include:

Accepted Answer

A)  homogeneous market needs,global customers,shorter product life cycles,transferable brands and advertising,and the ability to globalize distribution channels.
B)  worldwide economies of scale in manufacturing and distribution,steep learning curves,and worldwide sourcing efficiencies.
C)  improving communications,favorable government policies,and the increasing speed of technological change.
D)  competitive interdependencies among countries,global moves of competitors,and opportunities to preempt a competitor's global moves.E) B) and C)
F) None of the above

Question 10

Which of the following is true of a global corporation?

Accepted Answer

A)  It emphasizes cultural differences across countries.
B)  It emphasizes universal consumer needs and wants rather than differences.
C)  It competes on a market-by-market basis.
D)  Each of its international subsidiaries operates independently.E) A) and B)
F) A) and C)

Question 11

Some nations establish limits on the amount of earned and invested funds that can be withdrawn from it.These exchange controls are usually established by nations that:

Accepted Answer

A)  have a high trade surplus.
B)  are a part of larger trade agreements.
C)  are experiencing balance-of-payment problems.
D)  have an open economy.E) A) and D)
F) None of the above

Question 12

HSV Electronics Ltd.manufactures computers,laptops,digital cameras,and several other electronic products.It operates in many countries and standardizes its marketing activities when there are cultural similarities and adapts them when the cultures are different.The company has established universal product divisions,each responsible for selling its own products throughout the world.The information in this scenario implies that the electronic firm has adopted a _____ strategy.

Accepted Answer

A)  multidomestic
B)  transnational
C)  global
D)  vertical integrationE) A) and B)
F) All of the above

Question 13

Big Bite Ltd. ,an American fast food chain,has franchises in several countries.Big Bite regularly provides extensive marketing and promotional support to its franchises,and there is a complete absence of rifts between its domestic and international divisions.This indicates that Big Bite Ltd.has an admirable _____.

Accepted Answer

A)  social culture
B)  structure
C)  political system
D)  management processE) A) and B)
F) B) and D)

Question 14

Alpha Partners Ltd. ,an international auditing firm,audits the accounts of various multinational corporations.The firm specializes in conducting audits for the hospitality sector by organizing global performance reviews.The ability of Alpha Partners Ltd.to conduct global performance reviews is associated with which of the following internal factors?

Accepted Answer

A)  Structure
B)  Culture
C)  People
D)  Management processesE) C) and D)
F) B) and D)

Question 15

One of the offensive goals multinational firms seek to achieve when investing in other countries is to:

Accepted Answer

A)  take advantage of economies of scale.
B)  compete with foreign firms on their own turf instead of in the United States.
C)  take advantage of significant differences in operating costs between countries.
D)  preempt competitors' global moves.E) None of the above
F) A) and B)

Question 16

Tingle Inc.is an American food processing company.The company manufactures processed mayonnaise,cheese,cheese slices,jams,and white sauce and distributes its products to supermarkets and dealers in England,Norway,and Sweden through container ships.Which of the following approaches is Tingle Inc.using in this scenario?

Accepted Answer

A)  Exporting
B)  Licensing
C)  Franchising
D)  Strategic allianceE) B) and C)
F) A) and D)

Question 17

_____ occurs when a company produces a product outside of its final destination and ships it there for sale.

Accepted Answer

A)  Licensing
B)  Exporting
C)  Importing
D)  FranchisingE) A) and B)
F) None of the above

Question 18

According to Michael Porter's diamond model of national advantage,which of the following factors refers to a nation's ability to turn its natural resources,skilled labor,and infrastructure into a competitive advantage?

Accepted Answer

A)  Factor conditions
B)  Related and supporting industries
C)  Company strategy,structure,and rivalry
D)  Demand conditionsE) A) and B)
F) A) and C)

Question 19

In the context of the problems faced when entering foreign markets,which of the following refers to political uncertainty?

Accepted Answer

A)  Differences in communication,spatial boundaries,perception of time,and behavior
B)  Unstable governments,social unrest,and armed conflict
C)  Differences in language,customs,norms,and customer preferences
D)  Economic conditions and policies of a country that could harm a firm's operations within that countryE) A) and B)
F) A) and C)

Question 20

Which of the following statements is true about multidomestic companies?

Accepted Answer

A)  Multidomestic companies tend to view the world as one market and pit their resources against competition in an integrated manner.
B)  Local managers of multidomestic companies are given the authority to make necessary decisions and are held accountable for results.
C)  Multidomestic companies pursue the same strategies in each of their foreign markets.
D)  Multidomestic companies standardize marketing activities when there are cultural similarities and adapt them when cultures are different.E) A) and C)
F) B) and C)

Exam 13: Global Marketing

Correct Answer
verified

_____ occurs when a company produces a product outside of its final destination and ships it there for sale.

Correct Answer
verified

Which of the following is a defensive goal multinational firms seek to achieve when investing in other countries?

Correct Answer
verified

Which of the following factors of Michael Porter's diamond model refers to the existence or absence in a country of supplier industries that are also internationally competitive?

Correct Answer
verified

According to Michael Porter's diamond model of national advantage,which of the following factors refers to a nation's ability to turn its natural resources,skilled labor,and infrastructure into a competitive advantage?

Correct Answer
verified

Correct Answer
verified

Environmental factors include:

Correct Answer
verified

Correct Answer
verified

In the context of global marketing research,which of the following can be assessed by examining per capita national income,extent of available financing,and distribution of income?

Correct Answer
verified

One of the offensive goals multinational firms seek to achieve when investing in other countries is to:

Correct Answer
verified

In the context of the problems faced when entering foreign markets,which of the following refers to political uncertainty?

Correct Answer
verified

Most foreign nations do not include an income question on their census,while others omit such items as marital status or education levels.What problem is a market researcher most likely to encounter here?

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

The central government of Arcadia requires that 80 percent of the proprietorship of a corporation should be held by its citizens.This particular requirement of the government is attributed to which of the following?

Correct Answer
verified

Some nations establish limits on the amount of earned and invested funds that can be withdrawn from it.These exchange controls are usually established by nations that:

Correct Answer
verified

The availability of employable foreign nationals is a dimension of which internal factor?

Correct Answer
verified

Which of the following is true of a global corporation?

Correct Answer
verified

Which of the following statements is true about multidomestic companies?

Correct Answer
verified

With regard to global marketing,which of the following is an example of an offensive goal?

Correct Answer
verified

Exam 13: Global Marketing

Correct AnswerverifiedShow Answer

_____ occurs when a company produces a product outside of its final destination and ships it there for sale.

Correct AnswerverifiedShow Answer

Which of the following is a defensive goal multinational firms seek to achieve when investing in other countries?

Correct AnswerverifiedShow Answer

Which of the following factors of Michael Porter's diamond model refers to the existence or absence in a country of supplier industries that are also internationally competitive?

Correct AnswerverifiedShow Answer

According to Michael Porter's diamond model of national advantage,which of the following factors refers to a nation's ability to turn its natural resources,skilled labor,and infrastructure into a competitive advantage?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Environmental factors include:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In the context of global marketing research,which of the following can be assessed by examining per capita national income,extent of available financing,and distribution of income?

Correct AnswerverifiedShow Answer

One of the offensive goals multinational firms seek to achieve when investing in other countries is to:

Correct AnswerverifiedShow Answer

In the context of the problems faced when entering foreign markets,which of the following refers to political uncertainty?

Correct AnswerverifiedShow Answer

Most foreign nations do not include an income question on their census,while others omit such items as marital status or education levels.What problem is a market researcher most likely to encounter here?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The central government of Arcadia requires that 80 percent of the proprietorship of a corporation should be held by its citizens.This particular requirement of the government is attributed to which of the following?

Correct AnswerverifiedShow Answer

Some nations establish limits on the amount of earned and invested funds that can be withdrawn from it.These exchange controls are usually established by nations that:

Correct AnswerverifiedShow Answer

The availability of employable foreign nationals is a dimension of which internal factor?

Correct AnswerverifiedShow Answer

Which of the following is true of a global corporation?

Correct AnswerverifiedShow Answer

Which of the following statements is true about multidomestic companies?

Correct AnswerverifiedShow Answer

With regard to global marketing,which of the following is an example of an offensive goal?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified