Question 1

After a company listens and pays attention to what is being said about a company through social media, what is the following step?​

Accepted Answer

A)  ​Select social media tools
B)  ​Implement and integrate the plan
C)  ​Segment and target the social media customer
D)  ​Listen to determine opportunities
E)  ​Establish social media objectives

Question 2

The use of webinars and online informational promotional materials is most often related to businesses selling to​

Accepted Answer

A)  ​other businesses.
B)  ​existing clients.
C)  ​potential customers.
D)  ​government and the public sector.
E)  ​existing consumers.

Question 3

Which of the following is not a sentiment analysis measurement?

Accepted Answer

A)  Customer satisfaction score
B)  Resolution time
C)  Issue resolution rate
D)  Number of website visitors
E)  Mood measurement

Question 4

Online booksellers that seem to be following the same business activities are said to be using a B2B business model.

Accepted Answer

A) True 
 B)False

Question 5

Objectives in a social media plan need to be specific as well as linked to clear actions that can be used to accomplish each objective.

Accepted Answer

A) True 
 B)False

Question 6

What do users say is their primary reason for using social media?​

Accepted Answer

A)  ​Staying in touch with family and friends
B)  ​Reconnecting with old friends
C)  ​Sharing information about themselves
D)  ​Promoting their own goals and objectives
E)  ​Reconnecting with school mates

Question 7

The two types of social media measurement are objective and subjective.

Accepted Answer

A) True 
 B)False

Question 8

A wiki is an online collaborative working space.

Accepted Answer

A) True 
 B)False

Question 9

Facebook has one of the largest social networks and one of the "stickiest" Web sites.
​

Accepted Answer

A) True 
 B)False

Question 10

​While the e-business use of social media for marketing and promotional purposes is primarily for building brand awareness, acquiring new customers, introducing new products, retaining current customers, and gaining customer insight, companies often find it also important for

Accepted Answer

A)  ​improving search engine ranking and increasing website traffic.
B)  ​generating sales leads and improving the website visual impact.
C)  ​showcasing public relations activities and selecting the media tools.
D)  ​providing a platform for antagonists to post comments about products.

Question 11

Website designers are examples of specialized human resources required by a firm that wishes to successfully carry on any significant e-business activities.

Accepted Answer

A) True 
 B)False

Question 12

In a forum, members of a community keep content updated and accurate.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following may leave users completely unaware that their movements and clicks on the Internet are being monitored?

Accepted Answer

A)  Malware
B)  Spam
C)  A virus
D)  Cookies
E)  Data mining

Question 14

Current estimates suggest that about ____ people in the world use the Web.

Accepted Answer

A)  200 million
B)  400 million
C)  800 million
D)  1.1 billion
E)  2.4 billion

Question 15

A key advantage of the Internet is that it allows the customer to interact with the firm through e-business activities.

Accepted Answer

A) True 
 B)False

Question 16

Online firms like Amazon.com that take a B2C model approach

Accepted Answer

A)  emphasize a consumer focus.
B)  try to build long-term relationships with their customers.
C)  try to understand how customers behave online.
D)  are focused on individual buyers.
E)  incorporate all of the above.Pure Training, Inc.

Question 17

Tech savvy, digital natives born after 1980 are known as​

Accepted Answer

A)  ​millennials.
B)  ​gamers.
C)  ​techies.
D)  ​social media "stickies."
E)  ​social gamers.

Question 18

"Digital natives" are considered to be anyone​

Accepted Answer

A)  ​under the age of 32.
B)  ​under the age of 16.
C)  ​under the age of 12.
D)  ​between the ages of 16 and 32.
E)  ​between the ages of 16 and 45.

Question 19

Social media is used by approximately ____ of online adults.​

Accepted Answer

A)  ​two thirds
B)  ​three fourths
C)  ​90%
D)  ​25%
E)  ​one third

Question 20

Which of the types of resources needed for an e-business is Storybook.com most likely to receive from an investor?

Accepted Answer

A)  Financial
B)  Human
C)  Software
D)  Material
E)  Informational

Exam 14: Understanding Social Media and E-Business

Social media is used by approximately ____ of online adults.​

Correct AnswerverifiedShow Answer

Current estimates suggest that about ____ people in the world use the Web.

Correct AnswerverifiedShow Answer

"Digital natives" are considered to be anyone​

Correct AnswerverifiedShow Answer

Objectives in a social media plan need to be specific as well as linked to clear actions that can be used to accomplish each objective.

Correct AnswerverifiedShow Answer

A key advantage of the Internet is that it allows the customer to interact with the firm through e-business activities.

Correct AnswerverifiedShow Answer

Online firms like Amazon.com that take a B2C model approach

Correct AnswerverifiedShow Answer

Tech savvy, digital natives born after 1980 are known as​

Correct AnswerverifiedShow Answer

In a forum, members of a community keep content updated and accurate.

Correct AnswerverifiedShow Answer

What do users say is their primary reason for using social media?​

Correct AnswerverifiedShow Answer

Which of the following is not a sentiment analysis measurement?

Correct AnswerverifiedShow Answer

Which of the following may leave users completely unaware that their movements and clicks on the Internet are being monitored?

Correct AnswerverifiedShow Answer

The two types of social media measurement are objective and subjective.

Correct AnswerverifiedShow Answer

Online booksellers that seem to be following the same business activities are said to be using a B2B business model.

Correct AnswerverifiedShow Answer

A wiki is an online collaborative working space.

Correct AnswerverifiedShow Answer

​While the e-business use of social media for marketing and promotional purposes is primarily for building brand awareness, acquiring new customers, introducing new products, retaining current customers, and gaining customer insight, companies often find it also important for

Correct AnswerverifiedShow Answer

Website designers are examples of specialized human resources required by a firm that wishes to successfully carry on any significant e-business activities.

Correct AnswerverifiedShow Answer

Which of the types of resources needed for an e-business is Storybook.com most likely to receive from an investor?

Correct AnswerverifiedShow Answer

The use of webinars and online informational promotional materials is most often related to businesses selling to​

Correct AnswerverifiedShow Answer

After a company listens and pays attention to what is being said about a company through social media, what is the following step?​

Correct AnswerverifiedShow Answer

Facebook has one of the largest social networks and one of the "stickiest" Web sites. ​

Correct AnswerverifiedShow Answer

Social media is used by approximately ____ of online adults.

Correct Answer
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"Digital natives" are considered to be anyone

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Tech savvy, digital natives born after 1980 are known as

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What do users say is their primary reason for using social media?

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While the e-business use of social media for marketing and promotional purposes is primarily for building brand awareness, acquiring new customers, introducing new products, retaining current customers, and gaining customer insight, companies often find it also important for

Correct Answer
verified

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Correct Answer
verified

The use of webinars and online informational promotional materials is most often related to businesses selling to

Correct Answer
verified

After a company listens and pays attention to what is being said about a company through social media, what is the following step?

Correct Answer
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Facebook has one of the largest social networks and one of the "stickiest" Web sites.

Correct Answer
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