Question 1

Number of followers and number of retweets are typical social media measurements of Facebook.

Accepted Answer

A) True 
 B)False

Question 2

It is important not to make changes to a social media plan once it has begun.

Accepted Answer

A) True 
 B)False

Question 3

Howie stops offering free shipping to his online customers. Howie is trying to increase his profits by

Accepted Answer

A)  decreasing his revenues.
B)  increasing his revenues.
C)  decreasing his expenses.
D)  increasing his expenses.
E)  providing more customer service.

Question 4

​____ is (are)  used by e-businesses in an effort to reduce the cost of specialized resources.

Accepted Answer

A)  ​Outsourcing
B)  ​International trade
C)  ​In-house sourcing
D)  ​Cross-functional teams

Question 5

Using data about buying preferences and customer profiles allows management to do all of the following except

Accepted Answer

A)  make decisions about how best to serve the customer.
B)  make better inventory decisions.
C)  offer lower prices.
D)  provide individualized customer service.
E)  enhance buying selections.

Question 6

​____ are used to describe a typical customer of an e-business in terms of age, income, gender, and ethnicity.

Accepted Answer

A)  ​Customer profiles
B)  ​Customer lists
C)  ​Customer databases
D)  ​Customer opportunity objectives

Question 7

Jason has to purchase specialized software that will allow his company to accept credit cards online for purchases from his company's website. This software is a(n)  ____ resource for this e-business.

Accepted Answer

A)  financial
B)  material
C)  intangible
D)  human
E)  capital

Question 8

For most companies, all except ____ are some of the most popular objectives in regard to a social media plan.​

Accepted Answer

A)  ​increasing brand awareness
B)  ​increasing profitability
C)  ​acquiring new customers
D)  ​introducing new products
E)  ​retaining current customers

Question 9

Crowdsourcing involves outsourcing tasks to another business--most often a business overseas.
​

Accepted Answer

A) True 
 B)False

Question 10

​_____ are often integrated with online promotions by adding social media icons at the end of the traditional advertising.

Accepted Answer

A)  ​More traditional or offline promotions
B)  ​Other online promotions
C)  ​Quarterly reports
D)  ​Annual reports

Question 11

Compare podcasts and social games as social media opportunities for businesses. Why would you as a business owner choose one over the other? Which would be most appropriate if a company were looking to insert advertising?

Accepted Answer

Podcasts are digital audio or video file...

Question 12

Which of the following would not be considered a revenue stream?

Accepted Answer

A)  Sale of a Sony music warehouse
B)  Sales of CDs by Sony music
C)  Sales of online help services by Microsoft
D)  Fees charged by Hoover's Online to access information
E)  An ad placed by a credit-card company on Amazon.com

Question 13

Reducing paper usage in an organization can be an example of green IT.

Accepted Answer

A) True 
 B)False

Question 14

Millennials are tech-savvy digital natives born after 1990.
​

Accepted Answer

A) True 
 B)False

Question 15

Quantitative measurements like unique visitors, number of views, and ratio of visitors to posted comments are typical measurements for​

Accepted Answer

A)  ​blogs.
B)  ​forums.
C)  ​Twitter.
D)  ​Facebook.
E)  ​YouTube.

Question 16

If measuring the success or failure of social media activities with KPIs, the first step is to connect KPIs with​

Accepted Answer

A)  ​profitability.
B)  ​expenses.
C)  ​goals.
D)  ​the mission.
E)  ​objectives.

Question 17

Are social media measurements always quantitative? Support your answer.

Accepted Answer

Social media measurements can also be qu...

Question 18

____ is the largest video site on the Internet.​

Accepted Answer

A)  ​YouTube
B)  ​Flickr
C)  ​Facebook
D)  ​iTunes
E)  ​Twitter

Question 19

Angry Birds is a popular blog.

Accepted Answer

A) True 
 B)False

Question 20

What are KPIs, and what role do they play for a company? What are some typical KPIs that an online retailer might use?

Accepted Answer

Answers will vary. KPIs are key performa...

Exam 14: Understanding Social Media and E-Business

Are social media measurements always quantitative? Support your answer.

Correct AnswerverifiedSocial media measurements can also be qu...View AnswerShow Answer

Millennials are tech-savvy digital natives born after 1990. ​

Correct AnswerverifiedShow Answer

Howie stops offering free shipping to his online customers. Howie is trying to increase his profits by

Correct AnswerverifiedShow Answer

It is important not to make changes to a social media plan once it has begun.

Correct AnswerverifiedShow Answer

Which of the following would not be considered a revenue stream?

Correct AnswerverifiedShow Answer

Reducing paper usage in an organization can be an example of green IT.

Correct AnswerverifiedShow Answer

For most companies, all except ____ are some of the most popular objectives in regard to a social media plan.​

Correct AnswerverifiedShow Answer

​____ are used to describe a typical customer of an e-business in terms of age, income, gender, and ethnicity.

Correct AnswerverifiedShow Answer

​_____ are often integrated with online promotions by adding social media icons at the end of the traditional advertising.

Correct AnswerverifiedShow Answer

Number of followers and number of retweets are typical social media measurements of Facebook.

Correct AnswerverifiedShow Answer

Compare podcasts and social games as social media opportunities for businesses. Why would you as a business owner choose one over the other? Which would be most appropriate if a company were looking to insert advertising?

Correct AnswerverifiedPodcasts are digital audio or video file...View AnswerShow Answer

Crowdsourcing involves outsourcing tasks to another business--most often a business overseas. ​

Correct AnswerverifiedShow Answer

____ is the largest video site on the Internet.​

Correct AnswerverifiedShow Answer

Jason has to purchase specialized software that will allow his company to accept credit cards online for purchases from his company's website. This software is a(n) ____ resource for this e-business.

Correct AnswerverifiedShow Answer

What are KPIs, and what role do they play for a company? What are some typical KPIs that an online retailer might use?

Correct AnswerverifiedAnswers will vary. KPIs are key performa...View AnswerShow Answer

​____ is (are) used by e-businesses in an effort to reduce the cost of specialized resources.

Correct AnswerverifiedShow Answer

Quantitative measurements like unique visitors, number of views, and ratio of visitors to posted comments are typical measurements for​

Correct AnswerverifiedShow Answer

Angry Birds is a popular blog.

Correct AnswerverifiedShow Answer

If measuring the success or failure of social media activities with KPIs, the first step is to connect KPIs with​

Correct AnswerverifiedShow Answer

Using data about buying preferences and customer profiles allows management to do all of the following except

Correct AnswerverifiedShow Answer

Correct Answer
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Social media measurements can also be qu...
View Answer

Millennials are tech-savvy digital natives born after 1990.

Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

For most companies, all except ____ are some of the most popular objectives in regard to a social media plan.

Correct Answer
verified

____ are used to describe a typical customer of an e-business in terms of age, income, gender, and ethnicity.

Correct Answer
verified

_____ are often integrated with online promotions by adding social media icons at the end of the traditional advertising.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Podcasts are digital audio or video file...
View Answer

Crowdsourcing involves outsourcing tasks to another business--most often a business overseas.

Correct Answer
verified

____ is the largest video site on the Internet.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary. KPIs are key performa...
View Answer

____ is (are) used by e-businesses in an effort to reduce the cost of specialized resources.

Correct Answer
verified

Quantitative measurements like unique visitors, number of views, and ratio of visitors to posted comments are typical measurements for

Correct Answer
verified

Correct Answer
verified

If measuring the success or failure of social media activities with KPIs, the first step is to connect KPIs with

Correct Answer
verified

Correct Answer
verified