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_____,a key feature of a customer relationship management system,is the ability to aid customer service representatives so that they can quickly,thoroughly,and appropriately address customer requests and resolve customer issues while collecting and storing data about those interactions.


A) Customer support
B) Marketing automation
C) Customer analysis
D) Contact management

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Some enterprise software vendors are providing the hosted software model for small and medium-sized enterprises (SMEs)to help customers acquire,use,and benefit from the new technology.

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How is the benefit of reduced costs achieved in a product life cycle management system?


A) By connecting design,research and development,procurement,manufacturing,and customer service seamlessly through a flexible collaboration environment
B) By improving collaboration among the organization and its suppliers,contract manufacturers,and other equipment manufacturers
C) By providing a secure repository,tracking and audit trails,change and document management controls,workflow and communications,and improved security
D) By limiting the number of product components through standardization

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_____ is an enterprise business strategy that creates a common repository of product information and processes to support the collaborative creation,management,dissemination,and use of product and packaging definition information.


A) Supply chain management
B) Risk management
C) Product life cycle management
D) Accounting management

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Which of the following is a process of supply chain management that chooses suppliers and establishes contract terms to provide the raw material needed to create a product?


A) Stocktaking
B) Sourcing
C) Advertising
D) Marketing

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Which of the following manages materials,information,and financial resources during the transition from manufacturer to wholesaler to retailer to consumer?


A) Risk and hazard management
B) Enterprise resource management
C) Supply chain management
D) Disaster and safety management

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How are small and medium-sized enterprises (SMEs) benefited by the hosted software model?


A) SMEs can give away their core products for free to a large group of customers.
B) SMEs can experiment with powerful software capabilities without making a major financial investment.
C) SMEs can create a digital media file and distribute it over the Internet using syndication feeds.
D) SMEs can create and edit Web page content freely using any Web browser.

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_____ is the use of software to control machine tools and related machinery in the production of components and products.


A) Product line pricing
B) Export factoring
C) Computer-aided engineering
D) Computer-aided manufacturing

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Identify a disadvantage of the hosted software model.


A) Decreased total cost of ownership
B) Potential availability and reliability issues
C) Lower implementation risk
D) Management of systems outsourced to experts

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Which of the following is true of the hosted software model?


A) It aims to help customers benefit from new technology while avoiding much of the associated complexity and high start-up costs.
B) It defines metrics to assess project progress and to identify project-related risks.
C) It keeps the scope of a project well defined and restricted to essential business processes.
D) It is applicable only to multinational corporations (MNCs) and not to small and medium-sized enterprises (SMEs) .

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An enterprise resource planning system is a set of integrated programs that manages a company's vital business operations.

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Small and medium-sized enterprises (SMEs)face high implementation risks when they use the hosted software model.

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_____,a key feature of a customer relationship management (CRM) system,has the ability to capture and analyze all customer interactions,generate appropriate responses,and gather data to create and build effective and efficient marketing campaigns.


A) Contact management
B) Sales forecasting
C) Marketing automation
D) Customer attrition

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_____ is the production of goods that are the result of a chemical process and cannot be easily decomposed back into their basic components.


A) Discrete manufacturing
B) Horizontal integration
C) Vertical integration
D) Process manufacturing

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_____ includes the planning,execution,and control of all activities involved in raw material sourcing and procurement,conversion of raw materials to finished products,and the warehousing and delivery of finished products to customers.


A) Risk factor management
B) Supply chain management
C) Operations management
D) Customer relationship management

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A(n) _____ software automates and integrates the functions of sales,marketing,and service in an organization.


A) decision support system
B) customer relationship management
C) search engine optimization
D) executive resource planning

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Which of the following is the objective of customer relationship management (CRM) software?


A) To capture data about every contact a company has with a customer through every channel and to store it in the system
B) To attract potential customers to the company's Web site through the use of Web page banner ads that display graphics and include a hyperlink to the advertisers' Web site
C) To rate customers according to their loyalty toward the company and provide incentives to them
D) To implement build-to-order processes that enable inexpensive customization of products and services to precisely meet the needs of individual customers

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Soyan Inc.,an armored-vehicle manufacturer based in Arizona,manufactures light to semi-light utility vehicles with armors that are used in war zones,disaster-struck areas,and harsh terrains.The company is a _____.


A) discrete manufacturer
B) vertical manufacturer
C) horizontal manufacturer
D) process manufacturer

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How does a product life cycle management (PLM)system achieve reduced time to market for its products?

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A product life cycle management (PLM)sys...

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Which of the following enterprise resource planning system solutions is the least expensive to implement and support?


A) Tier I
B) Tier II
C) Tier III
D) Tier IV

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